Insider

Customer Marketing Manager, APAC

Singapore

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
AI & Machine Learning, Enterprise Software, Consumer SoftwareIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in customer marketing, preferably within a SaaS or technology environment. Strong understanding of the APAC market and its specific nuances is essential, along with demonstrated experience in developing and executing marketing campaigns across various channels.

Responsibilities

The Customer Marketing Manager will be responsible for developing and implementing customer marketing strategies for the APAC region, driving customer engagement and retention. This includes creating and managing marketing campaigns, analyzing campaign performance, and identifying opportunities for growth. They will also collaborate with sales, product, and customer success teams to ensure a consistent customer experience, and will contribute to the overall marketing strategy and brand positioning within the APAC market.

Skills

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Key Metrics

Istanbul, TürkiyeHeadquarters
2012Year Founded
$751MTotal Funding
SERIES_ECompany Stage
Enterprise Software, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Professional Development Budget

Risks

Rapid expansion may strain resources and affect service quality.
Integration challenges from mergers and acquisitions could impact performance.
Reliance on AI exposes Insider to data privacy regulation risks.

Differentiation

Insider offers a unified Growth Management Platform for digital marketers.
The platform uses AI to deliver personalized customer experiences across multiple channels.
Insider's SaaS model ensures scalability and steady revenue through subscription fees.

Upsides

Insider raised $500M in 2024 to boost AI strategy and global expansion.
The company is expanding in Latin America, creating 160 jobs by 2027.
Insider's platform is used by Fortune 500 companies, enhancing its market credibility.

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