[Remote] Director, Customer Advocacy at Cribl

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, IT, Security, DataIndustries

Requirements

Experience leading and scaling customer advocacy strategies with a focus on strategic accounts and users
Ability to manage one direct report
Strong cross-functional collaboration skills to drive pipeline, retention, and thought-leadership outcomes
Expertise in building, scaling, and operationalizing CAB and TAC programs
Skills in designing strategies for advocacy coverage aligned with expansion and retention goals
Capability to facilitate executive, technical, and champion engagement for relationships and feedback
Experience ensuring program outputs inform product roadmaps and GTM strategies
Proficiency in identifying, grooming, and enabling customer advocates for analyst briefings, journalism, and thought-leadership content
Knowledge of rolling out reference management tools, setting adoption KPIs, and integrating into sales/marketing workflows
Ability to drive continuous improvement of reference coverage across products, use cases, geographies, and industries
Experience in customer storytelling, including creating marquee brand videos, case studies, testimonials, and practitioner stories
Skills in overseeing content creation and syndication to inspire trust and accelerate deals
Capability to collaborate with enablement, marketing, product, and community teams
Ownership experience of MVP programs like GoatChainz, including recruitment, evaluation, enablement, and recognition
Expertise in leading CriblCon CFP processes end-to-end, from submissions to speaker coaching and agenda curation
Ability to develop and operationalize customer/community recognition programs
Proficiency in defining and tracking metrics for advocacy influence, reference coverage, and program impact

Responsibilities

Build, scale, and operationalize CAB and TAC programs, prioritizing Must Win and high TAM accounts
Design and execute strategies to increase advocacy coverage in key accounts, aligning with expansion and retention goals
Facilitate executive, technical, and champion engagement to foster deeper relationships and actionable feedback loops
Ensure CAB/TAC outputs inform the product roadmap and GTM
Identify, groom, and enable customer advocates to brief industry analysts and journalists, and contribute thought-leadership content across third-party events and platforms
Lead the implementation and adoption of a scalable reference management tool to centralize, track, and activate customer proof assets
Set adoption KPIs and embed references into sales motions
Ensure the reference tool supports self-service access for sales, marketing, and customer success teams, integrated across workflows
Drive continuous improvement of reference coverage, representing diverse products, use cases, geographies, and industries
Build marquee brand videos showcasing the Art of the Possible with customers
Identify and fill gaps in customer storytelling across Cribl’s product portfolio, global regions, and key industries
Oversee the creation and syndication of customer-led content, including case studies, testimonials, and practitioner stories
Collaborate with enablement, marketing, product, and community teams to seed customer voices in campaigns, events, and industry forums
Own and scale Cribl’s MVP program (GoatChainz), managing recruitment, evaluation, enablement, and annual recognition
Lead the CriblCon CFP process end-to-end, from submission pipeline and selection to speaker coaching, content refinement, and agenda curation
Develop and operationalize customer and community recognition programs, including awards, thank-you initiatives, and tiered appreciation systems
Define and track metrics for advocacy influence, reference coverage, and program impact

Skills

Key technologies and capabilities for this role

Customer AdvocacyReference ManagementCustomer Advisory BoardTechnical Advisory CouncilStrategic AccountsCustomer StorytellingThought LeadershipProgram ManagementCross-Functional CollaborationPipeline GenerationRetention StrategiesExecutive EngagementProduct RoadmapGTM Alignment

Questions & Answers

Common questions about this position

Is this a remote position?

Yes, Cribl is a remote-first company that empowers employees to do their best work wherever they are.

What is the salary or compensation for this role?

This information is not specified in the job description.

What key skills are needed for the Director, Customer Advocacy role?

The role requires skills in building and scaling CAB/TAC programs, rolling out reference management tools, driving customer storytelling, cross-functional collaboration, and strategic relationship management with key accounts.

What is the company culture like at Cribl?

Cribl has a fun, collaborative culture that values getting stuff done with humor, curiosity, motivation, and a strong focus on putting customers first.

What makes a strong candidate for this position?

Strong candidates are collaborative, curious, motivated individuals passionate about customers, with experience leading advocacy strategies, scaling programs like CAB/TAC, and driving cross-functional outcomes in retention and pipeline.

Cribl

Data observability solutions for tech businesses

About Cribl

Cribl operates in the data observability market, helping tech businesses monitor, analyze, and visualize their data for better operational and security insights. The company offers two main products: Cribl Stream and Cribl Edge. Cribl Stream enables businesses to efficiently route and transform logs and metrics, either on their own infrastructure or through cloud services, ensuring timely data delivery. Cribl Edge focuses on collecting and processing real-time observability data from edge devices, which can then be sent to Cribl Stream or other destinations. Cribl distinguishes itself by integrating seamlessly with platforms like Office 365 and Microsoft Azure, allowing clients to enhance their data management capabilities. The company's goal is to create effective data ecosystems that empower organizations to make sense of their data.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$576.3MTotal Funding

SERIES_ECompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Competitive Salary

Stock Options

Medical, dental, and vision insurance

Flexible spending account (FSA)

401(k) plan offered (US)

Parental Leave

Professional Development and Career Growth

Generous Vacation and Holiday Policy, including 2 Floating Holidays for holidays you observe

Employee Resource Groups that reflect our values driven company culture

Risks

Emerging data observability startups could threaten Cribl's market share with competitive pricing.

Rapid AI advancements may outpace Cribl's offerings if not updated timely.

Economic downturns could impact Cribl's ability to maintain its high valuation.

Differentiation

Cribl offers unique data routing and transformation with Cribl Stream and Cribl Edge.

The company integrates seamlessly with major platforms like Office 365 and Microsoft Azure.

Cribl's focus on real-time data processing sets it apart in the data observability market.

Upsides

Cribl raised $319M in Series E funding, boosting its valuation to $3.5 billion.

The rise of multi-cloud strategies enhances Cribl's integration capabilities across cloud environments.

Increased demand for edge computing solutions positions Cribl Edge for significant growth.

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