Customer Engagement Lead - Commercial Excellence (m/w/d)

Position Overview

• Location Type: Remote
• Employment Type: Full time
• Salary: Not provided
• Brief Description: This individual contributor role reports directly to the General Manager and plays a mission-critical part in shaping and executing Moderna’s commercial strategy in Germany. As Associate Director, Customer Engagement – Commercial Excellence, you will lead national customer engagement and field excellence strategies that drive segmentation, CRM initiatives, and CSO team operations. This includes leading customer engagement programs and commercial projects across key healthcare provider (HCP) segments such as GPs and pharmacies.

Requirements

• Not provided

Responsibilities

• Lead the design and execution of customer engagement strategies to deepen relationships with stakeholders and optimize HCP engagement.
• Oversee CRM initiatives, ensuring tools and strategies drive enhanced customer experiences and align with Moderna’s commercial ambitions.
• Drive segmentation and targeting (S&T) strategies focused on GP offices and pharmacies, identifying high-impact customer segments and improving engagement efficiency.
• Provide national leadership for CSO operations, aligning infield and remote teams to commercial performance goals.
• Execute a strategic infield engagement plan for key GP offices, particularly across the West of Germany, building long-term partnerships and supporting product success.
• Spearhead AI/genAI-driven commercial projects in collaboration with marketing and medical affairs, bringing innovation to Moderna’s customer engagement models.
• Lead commercial excellence projects across the territory, ensuring strategic alignment and operational execution meet the highest standards.
• Partner cross-functionally to integrate customer insights into national strategies and share best practices across the wider region.

Company Information

• Company: Moderna
• Industry: Biotechnology
• Description: Moderna offers the unique opportunity to be part of a pioneering team that’s revolutionizing medicine through mRNA technology, with a diverse pipeline of development programs across various diseases. Moderna’s commitment to advancing the technological frontier of mRNA medicines ensures a challenging and rewarding career experience, with the potential to make a significant impact on patients’ lives worldwide.

Additional Information

• Collaboration with strategic partners worldwide.
• Contribution to global health initiatives.
• Focus on infield engagement in Germany’s West region.
• Potential for collaboration on generative AI-driven initiatives.