Customer Advocacy Specialist, Asia at Workday

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, HR Tech, SaaSIndustries

Requirements

Bachelor's degree in marketing, business administration, or a related field
3-5 years experience in B2B communications (inferred from incomplete description)
Strong passion for understanding customers
Ability to develop and nurture working relationships with practitioners and C-level executives
Team player who thrives in collaborating with sales, customer success, and marketing teams
Analytical and data-driven, with ability to track goals and measure effectiveness

Responsibilities

Develop & nurture a community of customer advocates that articulate the value of Workday
Source, secure, manage and drive advocacy opportunities with critical customers within region to support marketing initiatives
Engage with senior level customers in business conversations, and develop highly engaged, mutually-beneficial reference relationships
Continue to identify, forge and nurture strong relationships with key customer advocates
Work with stakeholder groups (e.g. sales, marketing, customer success) to align customer content with high impact, priority initiatives
Partner with marketing to deliver high-quality customer content to include sales collateral, case studies, videos, podcasts, webinars, etc
Strong amplification plan to ensure customer stories are leveraged across all relevant initiatives to include events, trade shows, demand campaigns, brand campaigns, social media etc
Help to measure and track ROI of programs to ensure we provide the highest impact to priority business needs
Work as an advocate for our team and customers internally
Bring innovation and creative ideas to leverage the customer voice in content and marketing activities

Skills

Customer Advocacy

Marketing

Sales Enablement

Storytelling

Stakeholder Management

Communications

Thought Leadership

Regional Marketing

Workday

Cloud applications for finance and HR management

About Workday

Workday provides enterprise cloud applications that focus on finance and human resources for medium to large-sized businesses across various industries. Its main products include Workday Human Capital Management, Workday Financial Management, Workday Adaptive Planning, and Workday Student, which help organizations manage their workforce and streamline financial operations. The software operates on a subscription model, allowing clients to pay a recurring fee based on the number of users and specific modules needed. This model supports continuous updates and improvements to the software. Workday stands out from competitors due to its strong emphasis on customer satisfaction and employee engagement, offering tools like Workday Peakon Employee Voice to enhance workforce experience. The company's goal is to provide essential tools that improve operational efficiency and support businesses in managing their human resources and financial operations effectively.

Pleasanton, CaliforniaHeadquarters

2005Year Founded

$209.4MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Performance Bonus

Stock Options

Professional Development Budget

Conference Attendance Budget

Risks

Emerging HR tech startups like Buk could challenge Workday's market share.

Dependency on third-party platforms like Udemy may complicate service delivery.

Strategic shifts under new leadership could disrupt existing customer relationships.

Differentiation

Workday is a leader in cloud-based HCM and ERP solutions for large enterprises.

The company offers a subscription model ensuring steady revenue and continuous software updates.

Workday's focus on employee engagement tools like Peakon sets it apart in the market.

Upsides

Increased demand for cloud HCM solutions boosts Workday's market potential.

AI-driven analytics enhance Workday's financial management offerings with predictive insights.

Workday's partner ecosystem expansion, like with MetLife, opens new customer opportunities.

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