CRM Analyst - Welltech

Location Type: Remote Employment Type: Full-Time

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with three life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 750+ passionate professionals with a presence across 5 hubs.

Why Welltech?

Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users while continually evolving ourselves.

What We're Looking For

As a CRM Analyst, you'll play a key role in optimizing our current operations and ensuring data-driven decisions.

Key Responsibilities:

• Offer customer engagement and retention insights: Understand key drivers of customer engagement, retention, and churn. Use these insights to identify high-impact opportunities across onboarding, pre-churn, retention, and cancellation user journeys to improve customer lifetime value and revenue.
• Optimising the customer’s journey: Identify key moments of drop-off, friction, high and low value touch points within the customer experience, informing strategies to increase engagement and value.
• Conducting and Enhancing A/B Test Analyses: Conduct A/B tests across the customer’s lifetime to improve user experience and engagement with our customer journeys. Conduct additional calculations for A/B tests and provide optimization recommendations.
• Proactive Data Quality Management: Monitor data integrity, identify and resolve discrepancies, and collaborate on data source improvements.
• Conducting Root Cause Analysis: Investigate channel performance trends to identify underlying causes and support strategic decisions.
• Improving Reporting Efficiency: Design, build, and maintain clear data visualizations and presentations that translate complex data into actionable insights for stakeholders at all levels.
• Delivering Prompt Ad-Hoc Data: Fulfill specific data requests for strategic planning, segmentation, and troubleshooting.
• Supporting CRM and other teams with decision-making: Prepare data and present findings to the CRM team to align on goals and strategies. Proactively explore data across the business, and where necessary, collaborate with Finance and Product to ensure our CRM Strategy aligns with broader business objectives, including margin and profitability considerations.

Required Skills:

• +3 years of experience working with CRM or Re-engagement teams' mobile products as a CRM/Marketing/Product Analyst.
• Strong experience working with big data, demonstrating excellent SQL knowledge.
• Proficiency with data visualization tools, especially Tableau.
• Demonstrated experience with the process of continuous A/B testing, including detailed performance analysis.
• Experience with Cohort Analysis and customer behavioral lifecycle.
• Experience with Customer Lifecycle Management.
• Strong analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights.
• Excellent communication and presentation skills, capable of conveying technical findings to both technical and non-technical stakeholders.

Nice to Have:

• Knowledge of marketing attribution models and/or tools.
• Experience with offers/vouchers and/or loyalty programs or other incentivization strategies is a plus.
• Experience with B2C subscription models.
• Python + Pandas/Numpy and other data science libraries.

Candidate Journey:

• ⭕️ Recruiter call
• ➔ ⭕️ Technical conversation
• ➔ ⭕️ Meet the hiring manager
• ➔ ⭕️ Meet the leadership team

✨ Why You’ll Love Being Part of Welltech:

Grow Together:

Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

Lead by Example:

No matter your role, your leadership matters.