CRM Specialist at Farfetch

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Luxury Fashion, E-commerce, MarketingIndustries

Requirements

Experience working with MoEngage or similar tier 1 email service provider (Bloomreach, Braze, Responsys)
Comfortable presenting to senior stakeholders and using data and insight to explain decisions with excellent communication skills
Confident manipulating performance data and turning it into actionable insights
Proficient using Microsoft Excel

Responsibilities

Plan and execute CRM campaigns, including planning content for CRM marketing communications (email, push, in-app messages) in line with commercial priorities across full price and promotional periods
Brief campaigns to stakeholders in online merchandising, creative, linguistics, and analytics teams using project management tools (Monday.com)
Build campaigns and flows within our email service provider (MoEngage)
Proof and deploy campaigns in a timely fashion, to a high standard and with an exceptional degree of accuracy
Work with data and analytics to segment communications to relevant audiences based on membership status, preferences, demographics, and other attributes
Optimise campaigns through continuous test & learn activity including testing of subject lines, creative, frequency and data science models
Monitor and report on CRM campaign performance and trends
Liaise with local teams to support regional priorities, as well as media monetisation teams to support advertising placements within CRM calendar
Support the development of personalised and automated CRM campaigns, utilising the latest CRM technology to improve relevance and leverage dynamic modularisation capabilities to increase the number of variants and level of personalisation
Conduct regular analysis and reporting for CRM activity and make recommendations based on results; carve out your own test & learn roadmap to drive continuous improvement
Liaise with wider teams (Online Merchandising, Consumer Product (Comms, Recommendations), Data Analytics, Creative, Loyalty, Private Client) to launch new growth driving initiatives
Work in a fast paced and reactive environment to drive CRM performance

Skills

CRM

Email Marketing

Personalisation

Customer Retention

Campaign Planning

Content Planning

Digital Marketing

Farfetch

Online marketplace for luxury fashion items

About Farfetch

Farfetch operates as a global online marketplace for luxury fashion, linking high-end brands and boutique retailers with consumers. The platform allows users to browse and purchase a wide range of luxury items, ensuring that both brands and retailers can reach a worldwide audience. Farfetch's business model is centered around facilitating these transactions, earning revenue primarily through commissions on sales made through its site. Additionally, it offers services like digital marketing and logistics to help its partners enhance their online presence. A distinguishing feature of Farfetch is its acquisition of LUXCLUSIF, a luxury resale platform, which enables it to cater to the growing demand for pre-owned luxury goods. The company's goal is to provide a seamless shopping experience for luxury fashion enthusiasts while supporting brands and retailers in expanding their reach.

London, United KingdomHeadquarters

2007Year Founded

$682.9MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Flexible Work Hours

Employee Pension Scheme

Risks

Increased competition from Mytheresa could impact Farfetch's market share.

Farfetch faces challenges in maintaining its presence in the Chinese market.

The sale to Coupang indicates potential financial instability for Farfetch.

Differentiation

Farfetch connects luxury brands and consumers through a unique online marketplace.

The platform offers modular, API-enabled technology for luxury fashion brands.

Farfetch provides commerce solutions, enhancing brands' online presence and sales.

Upsides

Virtual try-on technology is gaining popularity in luxury fashion.

Farfetch can capitalize on Yoox Net-A-Porter's exit from China.

Exclusive partnerships, like with Officina Bernardi, enhance Farfetch's offerings.

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