CRM Marketing Manager
ColorSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, IT, Dating AppsIndustries
Requirements
- CRM 경력 2~5년 보유
- 데이터 분석 능력 보유
- CRM 캠페인 구조 설계 및 결과 분석 능력 보유
- 원활한 커뮤니케이션 기술 보유
- 학사 학위 이상 보유
Responsibilities
- CRM 전략 수립 및 실행
- 목표와 KPI 달성을 위한 데이터 팀과의 협력 및 계획 수립
- 사용자 여정의 각 퍼널 면밀한 분석 및 CRM 조치 최적화
- 사용자 데이터를 분석하여 사용자 경험 심층 분석
- 최적의 User Journey를 위한 세그먼트별 유저 메시지 계획 수립
Skills
CRM
Data Analysis
SQL
Braze
User Journey
KPI
Segmentation
Campaign Design
User Lifecycle Marketing
Push Messaging
Match Group
Provides online dating and social discovery
About Match Group
Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.
Dallas, TexasHeadquarters
1986Year Founded
$400MTotal Funding
IPOCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Medical/Dental/Vision Insurance
Charitable Matching Program
Retirement Matching Funds
Training and Education Allowance
Performance Bonuses
Mental Health Counseling
Risks
Increased competition from AI-driven dating apps may draw users away.
Privacy concerns and data breaches could impact reputation and operations.
Free dating apps with innovative features may pressure Match Group's pricing models.
Differentiation
Match Group offers nearly 50 brands catering to diverse dating communities.
The company generates revenue through subscription, transaction, and advertising models.
Match Group operates globally, available in over 200 countries and 40 languages.
Upsides
Increased interest in AI-driven matchmaking enhances user experience and engagement.
Growing trend of VR integration offers immersive dating experiences.
Rising demand for niche platforms caters to specific interests and communities.
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