CRM Lifecycle Marketing - Manager at CVS Health

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, RetailIndustries

Requirements

5+ years of marketing experience with a strong foundation of business, retailer and consumer understanding
1+ years of experience with CRM or lifecycle marketing programs, including exposure to multi-channel campaigns (Email, SMS, Push, Direct Mail)

Responsibilities

Serve as the primary liaison between Front Store Marketing, Program Management, and CRM execution teams to ensure initiatives align with CRM channel strategy
Lead quarterly strategic planning for Front Store initiatives within CRM channels
Evaluate proposed initiatives and recommend activation plans across CRM channels (Email, SMS, Push, Direct Mail)
Own arbitration across campaigns to maintain a prioritized and cohesive CRM calendar
Govern and optimize tactics deployed across CRM channels to ensure consistency and effectiveness
Pull and synthesize performance insights for Front Store Initiatives across CRM channels using tools such as Braze, Adobe Analytics, and internal reporting
Collaborate with analytics teams to access sales data and campaign performance metrics when needed
Provide actionable insights to inform future CRM strategies and optimizations
Act as a CRM subject matter expert and influencer across teams
Present CRM plans and priorities to Front Store teams during strategic alignment sessions

Skills

CRM

Lifecycle Marketing

Email Marketing

SMS Marketing

Push Notifications

Direct Mail

Personalization

Strategic Planning

Customer Engagement

Data Analysis

Marketing Strategy

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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