Creator Account Manager at impact.com

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, TechnologyIndustries

Requirements

At least 4+ years of proven experience in affiliate marketing, influencer/creator marketing, and scaled community management
Strong understanding of Creator & affiliate marketing strategies, tools, and technologies
Experience budgeting, casting, negotiating, contracting, overseeing fulfillment, draft approvals, reporting, etc. for creator campaigns
Experience with affiliate best practices such as tracking, codes, attribution, payment, ROAS, etc
Exceptional communication skills, both written and verbal, with the ability to engage and motivate a diverse group of Creators & affiliates and clients
Relationship-driven with the ability to work with a multitude of personalities and work styles
Data-driven mindset with the ability to analyze metrics and generate actionable insights

Responsibilities

Develop and implement strategies for Creator clients to attract creators who are aligned with brand goals
Manage a book of dedicated Performance Creator clients
Identify and target hundreds to thousands of creators to join a brand’s campaign/program by leading a 360° Creator recruitment effort with the help of colleagues when needed
Create and execute incentive programs, including gifting, flat fees, performance-based rewards, exclusive offers, and more
Collaborate closely with domestic and overseas internal teams, including community support, sales, product, marketing, and client success, to align creator community and affiliate strategies with overall business goals
Partner with clients to tailor affiliate community strategies to their unique needs
Manage and support execution at scale, from casting through reporting of campaigns and brand accounts
Lead + oversee kick-off calls and respond to client emails
Review and recommend qualified influencers based on brand requirements such as follower count, location, niche, affiliate performance, and audience demographics
Monitor budgets and program timelines to ensure our revenue goals and client deadlines are met
Review influencer content to ensure they meet the requirements set in the brief and are free of spelling and grammar errors
Provide excellent customer service and expertise, ensuring both the clients and creators are happy and impressed with our services
Identify upselling opportunities and communicates to senior client leadership
Responsible for understanding and formatting metrics to be analyzed to optimize future campaigns
Strategize content creation and casting to make sure campaigns are on trend and relevant to the current social media landscape
You are the go-to person for junior team members who can tap into your knowledge base and you mentor them
Provides training to junior team members on creator programs, assign tasks to them, and oversee their execution, schedule performance feedback sessions

Skills

Key technologies and capabilities for this role

Creator RecruitmentCommunity ManagementGrowth StrategiesIncentive ProgramsClient ManagementAffiliate MarketingPerformance MarketingCross-Functional CollaborationCampaign ManagementBrand Strategy

Questions & Answers

Common questions about this position

What are the main responsibilities of the Creator Account Manager role?

The role involves developing strategies for creator recruitment and growth, managing dedicated Performance Creator clients, leading recruitment efforts, creating incentive programs, collaborating with internal teams, and providing customer service to clients and creators.

Is this position remote or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What skills or experience are needed for this position?

Key skills include creator recruitment and engagement, strategy development for brand-aligned growth, influencer review based on metrics like follower count and demographics, budget and timeline management, content review for quality, and cross-team collaboration.

What kind of support or team structure is there for this role?

The role involves close collaboration with domestic and overseas internal teams including community support, sales, product, marketing, and client success, and serves as the go-to person for junior team members.

impact.com

Partnership automation platform for businesses

About impact.com

Impact.com specializes in partnership automation within the digital marketing and advertising sector. The company provides a software platform that enables businesses to manage and optimize various types of partnerships, including affiliates and influencers. This platform automates key processes such as tracking, reporting, and payment processing, which helps clients save time and resources while focusing on growth strategies. Impact.com differentiates itself from competitors through its extensive global presence, with offices in major cities around the world, allowing for localized support. The company's goal is to help enterprises and large organizations scale their growth effectively through efficient partnership management, with a revenue model based on subscription fees for access to its SaaS platform.

Santa Barbara, CaliforniaHeadquarters

2008Year Founded

$322.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Unlimited Paid Time Off

Remote Work Options

Mental Health Support

Company Equity

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Parental Leave

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Risks

Emerging partnership management platforms increase competition, potentially eroding market share.

AI-driven marketing tools may outpace impact.com's technology, risking client attrition.

Stringent data privacy regulations could raise compliance costs and complexity.

Differentiation

Impact.com offers a comprehensive partnership management platform since 2008.

The platform supports diverse partnerships, including affiliates, influencers, and B2B.

Global presence with offices in major cities enhances localized support and expertise.

Upsides

Launch of impact.com/advocate expands into referral marketing, driving new revenue streams.

Recognition as #1 affiliate network for 2024 boosts brand credibility and client attraction.

Strategic partnerships with brands like HSN and VistaPrint indicate strong market position.

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