Creative Strategist, Performance Marketing at Captions

New York, New York, United States

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$100,000 – $140,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, AI, MarketingIndustries

Requirements

5+ years of experience in creative strategy, performance marketing, or a related role, preferably in a fast-paced or high-growth environment
Proven success developing and scaling direct-response ads on Meta and TikTok. Experience with platforms like YouTube and LinkedIn is a plus
Experience managing creator and influencer partnerships at scale, with a strong understanding of UGC and branded content dynamics
Strong analytical skills and fluency in tools like Google Sheets or Excel to track creative performance and extract insights
Excellent project management and communication skills. Comfortable managing multiple stakeholders and deadlines

Responsibilities

Lead the strategy and development of performance ad creative across paid social channels, with a strong focus on driving acquisition metrics / KPIs
Oversee the end-to-end creator lifecycle, including discovery, vetting, outreach, contract negotiation, creative direction, and production, ensuring alignment with brand voice and business objectives
Conduct cultural and consumer research to uncover insights that inform ad concepts, messaging, and positioning across platforms
Author and manage detailed, strategic creative briefs for creators, agencies, and internal partners
Analyze performance data to identify creative trends, inform ongoing testing frameworks, and optimize existing assets
Support influencer marketing initiatives

Skills

Key technologies and capabilities for this role

Performance MarketingCreative StrategyInfluencer MarketingAd CreativeData AnalysisTrend IdentificationReportingStrategic Thinking

Questions & Answers

Common questions about this position

What is the salary range for the Creative Strategist role?

The salary range is $100K - $140K.

Is this role remote or does it require in-office work?

All roles require in-person work at the NYC HQ located in Union Square; remote work is not offered.

What key skills are required for this position?

The role requires strategic thinking, strong creative instincts, performance-driven mindset, data analysis to identify trends, and experience in full-funnel campaign strategy and execution.

What is the company culture like at Captions?

Captions is a rapidly growing team of ambitious, experienced, and devoted professionals based in NYC, where early team members have outsized impact on products and company culture.

What makes a strong candidate for this Creative Strategist role?

A strong candidate is a strategic thinker with strong creative instincts, performance-driven mindset, and experience leading ad creative strategy, managing creator lifecycles, conducting research, and analyzing performance data.

Captions

Video captioning and translation services

About Captions

Captions.ai enhances video content by providing captioning and translation services tailored for content creators, social media influencers, marketing agencies, and businesses. Their main offerings include automatic subtitle generation, translation into 28 languages, and video compression to improve performance. These tools simplify the video production process, allowing users to produce professional-quality videos with ease. Unlike many competitors, Captions.ai uses a freemium model, offering basic services for free while charging for advanced features, which helps attract a large user base and convert free users into paying customers. The company's goal is to make high-quality video content accessible to a wider audience, and recent funding will support their growth and product development.

New York City, New YorkHeadquarters

2021Year Founded

$82.7MTotal Funding

SERIES_CCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Commuter Benefits

Wellness Program

Unlimited Paid Time Off

Flexible Work Hours

Risks

Increased competition from startups like Beeble AI could challenge Captions' market position.

Integration challenges from AlpacaML acquisition may delay product enhancements.

Rapid expansion may stretch resources, potentially affecting service quality.

Differentiation

Captions offers AI-powered video editing with automatic subtitle generation and language dubbing.

The platform supports video compression for optimized performance and accessibility.

Captions uses a freemium model to attract a wide user base and convert to paid plans.

Upsides

Captions secured $60 million in Series C funding, indicating strong investor confidence.

The acquisition of AlpacaML enhances Captions' creative tools with AI rendering capabilities.

Expansion to web and desktop platforms increases accessibility and user engagement.

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