Creative Strategist at Vidsy

New York, New York, United States

Vidsy Logo
$80,000 – $110,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Video Production, Digital MarketingIndustries

Requirements

  • 4+ years (or equivalent) experience in a strategy, creative, or planning function
  • Experience and genuine interest in the social and content space
  • Passion for understanding audiences, finding insights and turning them into strong creative
  • Strong organisational skills with the ability to manage multiple clients and deadlines
  • Familiarity with social platform trends, best practices, and analytics tools
  • Experience collaborating with sales, account management or production teams
  • Excellent listening, communication and presentation skills

Responsibilities

  • Work closely with commercial teams and creative leads to develop insight-driven strategies
  • Identify trends and audience behaviours
  • Craft creative opportunities
  • Build deliverables that meet client objectives across social and digital platforms
  • Inspire and support the Creative team throughout production
  • Partner with Client Partners, Business Development and Client Solutions to ensure every client receives an exceptional Vidsy experience

Skills

Key technologies and capabilities for this role

Creative StrategySocial MediaAudience InsightsTrend AnalysisContent StrategyAnalytics ToolsClient ManagementPresentation SkillsCampaign PlanningCreator Campaigns

Questions & Answers

Common questions about this position

What is the salary range for the Creative Strategist position?

The salary range is $80,000–$110,000 USD, based on experience.

What is the work arrangement or location policy at Vidsy?

Vidsy offers a hybrid 'virtual-first' approach, requiring new team members to be based locally to their regional hub (NYC, LA, Toronto, or London) from day one, with flexibility to access office space as needed and remote work varying by team, role, and preferences. Remote flexibility allows working away from your hub for up to 4 weeks per year.

What are the must-have skills for this Creative Strategist role?

Must-haves include 4+ years experience in strategy, creative, or planning; experience and interest in social and content space; passion for audience insights and creative development; strong organizational skills for managing clients and deadlines; familiarity with social trends, best practices, and analytics; collaboration with sales/account/production teams; and excellent communication and presentation skills.

What is the company culture like at Vidsy?

Vidsy is committed to building a representative, inclusive, and super-friendly team, valuing diverse experiences, perspectives, and backgrounds.

What makes a strong candidate for the Creative Strategist role?

Strong candidates have 4+ years in strategy, creative, or planning roles, genuine passion for social content and audience insights, strong organizational and communication skills, and experience collaborating across teams; experience with creators is a nice-to-have.

Vidsy

Creates mobile video advertisements for brands

About Vidsy

Vidsy creates mobile video advertisements for a wide range of clients, including major global brands. The company utilizes a network of over 7,000 creators from 70 countries to produce original video content efficiently and at a lower cost. Vidsy manages the entire creative process, from the initial brief to the final delivery, ensuring that the videos meet the brand's goals and industry standards. This comprehensive approach allows brands to effectively reach their audiences across various digital platforms, such as social media and websites. Unlike its competitors, Vidsy combines technology with a creative methodology and a vast creator network, which enhances the quality and effectiveness of the video ads. The company's goal is to provide sustainable and long-term solutions for brands looking to improve their digital marketing through high-quality video content.

London, United KingdomHeadquarters
2015Year Founded
$23.6MTotal Funding
SERIES_BCompany Stage
Consumer Software, Consumer Goods, EntertainmentIndustries
201-500Employees

Benefits

Health Insurance
401(k) Company Match
Private Healthcare
Flexible Work Hours
Unlimited Paid Time Off
Share Options
Annual Volunteer Day
Enhanced parental leave policies
Wellness Program

Risks

Increased competition from TikTok's Marketing Partner Program with 20 tech providers.
Potential over-reliance on major platforms like Facebook poses strategic risks.
Rapid evolution of digital advertising technologies requires continuous R&D investment.

Differentiation

Vidsy leverages a global network of over 7,000 creators from 70 countries.
The company offers end-to-end management of the creative process for video ads.
Vidsy partners with major platforms like Facebook, enhancing its market position.

Upsides

Vidsy closed a USD$16.5M Series B funding round, boosting its growth potential.
Increased demand for short-form video content drives brands to seek Vidsy's solutions.
AI-driven video editing tools align with Vidsy's focus on efficiency and cost-effectiveness.

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