[Remote] Creative Strategist at felix

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital Health, TechnologyIndustries

Requirements

7+ years of experience in a creative production environment, either managing a creative team or collaborating closely with them
Strong analytical skills, with familiarity with performance metrics and performance funnels across platforms
Tools and strategies to support briefing creatives and manage the production process effectively, and to stay organized while juggling multiple work streams and creative sprints
Proven track record of growing conversion volume within CAC targets
Finger on the pulse of culture

Responsibilities

Build & maintain a strong pipeline of creative testing across digital marketing channels
Lead creative brainstorms, facilitate engaging discussions with the broader team to generate actionable insights or pain points for creative ideation by leveraging or rebuilding our current ideation process as you see fit
Manage the production process end-to-end from brief to feedback revisions, to final delivery, ensuring a high level of quality is achieved at a consistent pace
Leverage AI tools to scale exploits and to be hands on with briefing, designing and exporting ads
Own UGC creative process from sourcing talent for production to overseeing the development of compelling scripts, to final delivery. Work closely with growth managers and ACD to maintain timelines and quality
Manage freelance designers, motion designers, and video editors, and keep remote team members accountable and on track throughout the production process
Develop and own a comprehensive testing roadmap for new creative concepts, ensuring a continuous cycle of data-driven innovation
Remain attuned to consumer and industry trends across our category and paid social marketing as a whole to be able to remain at the forefront of creative innovation
Be a key contributor and leader in developing new creative concepts that ultimately drive the business forward
Generate fresh ideas, new angles, and formats for growth advertising, based on industry experience, expertise and ad research
Lead team creative brainstorm sessions, craft detailed, hypothesis-driven briefs for new concept ad batches and optimizations for top performing ads
Manage those briefs through to execution, leveraging our internal creative and compliance team
Leverage performance insights to inform and optimize future ad batches

Skills

Creative Strategy

Performance Marketing

Ad Research

Brainstorming

Creative Briefs

Hypothesis-Driven

Advertising Concepts

Ad Optimization

felix

Online platform for telemedicine services

About felix

Felix provides an online platform that allows patients to receive medical treatment without needing to visit a doctor's office or pharmacy. The process involves three steps: patients fill out a health questionnaire, a healthcare practitioner from Felix's network creates a personalized treatment plan, and the prescribed medication is delivered directly to the patient's home in discreet packaging. This service is designed for those who prioritize convenience, privacy, and timely access to healthcare. Felix differentiates itself from competitors by emphasizing compassion and non-judgment in its approach, aiming to reduce stigma around seeking medical help. The goal of Felix is to make healthcare more accessible and supportive for all Canadians, as evidenced by the trust of over 500,000 users.

Toronto, CanadaHeadquarters

2019Year Founded

$24.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, HealthcareIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Competition from established telemedicine platforms like Maple and Babylon Health is increasing.

Potential regulatory challenges could impact Felix's operational processes in Canada.

Data privacy concerns may affect customer trust in telemedicine platforms.

Differentiation

Felix offers a seamless three-step healthcare process for Canadian patients.

The company emphasizes compassionate, non-judgmental care to reduce healthcare stigma.

Felix provides discreet home delivery of medications, enhancing privacy and convenience.

Upsides

Felix raised CDN$18M in Series B funding to expand service offerings.

Partnership with Consonant Skincare diversifies product offerings and revenue streams.

Increased demand for virtual mental health services boosts Felix's market potential.

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