Creative Strategist at Viral Nation

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Creative, or related field (or equivalent experience)
5+ years of experience in a creative strategy, social content, or hybrid creative/strategy role
Strong understanding of social platforms, trends, and performance mechanics (TikTok, Instagram, YouTube, emerging platforms)
Proven ability to ideate and pitch bold, culturally relevant creative concepts that deliver measurable results
Hands-on content creation skills (short-form video, photography, editing, copywriting) a strong plus
Exceptional storytelling, presentation, and client communication skills
Strong project management abilities; able to juggle multiple clients and deliverables
A passion for innovation, social culture, and pushing creative boundaries

Responsibilities

Develop social-first content ideas that are innovative, impactful, and rooted in client objectives
Create and pitch campaign concepts, influencer program ideas, and social content strategies directly to clients, owning the room with confidence
Build and deliver strategic narratives that connect creative ideas to business outcomes, ensuring clients see the “why” behind the “what.”
Bring strategy to life on-set by consulting on client shoots, ensuring creative decisions align with performance insights and platform best practices
Act as both strategist and content creator, capable of producing engaging, trend-led social content when needed
Translate cultural trends, platform updates, and performance data into actionable creative insights for clients
Develop compelling narratives and presentations to showcase ideas in a way that resonates with clients and internal stakeholders
Collaborate cross-functionally with business development, client services, measurement, and media teams to ensure campaigns are cohesive and effective
Stay ahead of cultural moments, emerging platforms, and social trends to ensure Viral Nation remains at the forefront of the industry
Drive innovation by proactively presenting new ideas, testing creative approaches, and inspiring teams and clients

Skills

Social Media Strategy

Content Creation

Influencer Marketing

Campaign Development

Client Pitching

Creative Direction

Strategic Narratives

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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