Creative Engineer at Critical Mass

San Jose, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, DesignIndustries

Requirements

Strong proficiency in Figma and After Effects
Interest or experience in motion design, animation, or creative automation
Excellent organisation, documentation, and communication skills
High attention to detail and consistency across assets and templates
2+ years of design experience
Experience in DCO, programmatic, or ad tech environments
Familiarity with creative render pipelines or light coding (e.g. HTML, GSAP, JSON)
Understanding of data-driven creative systems
Curiosity around AI tools and their role in creative production
Strong background in visual or motion design
Curiosity about automation, creative systems, and AI
Enjoy structured problem solving and logical thinking alongside hands-on creative work
Proactive and confident in sharing ideas for improving tools or workflows
Pride in producing clear, precise documentation and beautifully structured templates
Enjoy working collaboratively with designers, developers, and product teams

Responsibilities

Translate brand guidelines and static designs into dynamic, on-brand template systems
Use custom Figma and After Effects plugins to build, animate, and refine automated creative templates
Create mock-ups and visual examples to present creative systems and dynamic concepts to clients
Collaborate with the product team to test, feedback, and improve internal tools and automation workflows
Explore and contribute to the development of new AI-based creative solutions
Create and maintain detailed Template Guides for each project, documenting specifications, logic, and creative parameters
Prepare, crop, and optimise assets for use within templates
Partner with strategists and developers to ensure creative templates align with campaign logic and data-driven objectives
Maintain exceptional organisation, quality, and attention to detail across all builds

Skills

Figma

After Effects

motion design

animation

creative automation

Figma plugins

After Effects plugins

asset optimization

template systems

visual design

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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