Responsibilities

The Copywriter will be responsible for copy development and adaptation, research (including sourcing existing product content, SEO, SOV, etc.), and supporting the build of digital platforms by improvising upon existing, approved content into build briefing documents and copy sheets. Specific responsibilities include developing clear, engaging, and persuasive copy for various platforms, adapting content to align with content strategy and brand guidelines, completing content briefing documents, performing quality assurance (QA) checks on marketing materials, supporting research for product content, implementing SEO best practices for 3m.com experiences, and handling general administrative tasks related to content management. They will also be expected to provide constructive feedback regarding marketing activities outside their primary area of responsibility and question current strategies.