[Remote] Senior Copywriter - Marketing Creative at Dick's Sporting Goods

Pennsylvania, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Sports & Recreation, Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor’s degree in Journalism, English, or Communications, and have 5-7 years of experience in SEO copywriting, online content creation, native advertising, or sponsored content.

Responsibilities

The Senior Copywriter is responsible for designing, developing, and producing creative collateral, including engaging copy and high-level messaging across various channels, aligning creative development with the overall marketing strategy, and partnering with the design team to address business goals in the development of editorial and promotional messaging for projects such as advertising, email, direct mail, and in-store signage. They also collaborate with cross-functional teams and present creative to management, ensuring all communications adhere to the approved Brand vision.

Skills

Copywriting

Brand Voice

Marketing Campaigns

Creative Development

Messaging Strategy

Collaboration

Advertising

Email Marketing

Direct Mail

Catalog Content

In-store Signage

Dick's Sporting Goods

Retailer of sporting goods and apparel

About Dick's Sporting Goods

DICK'S Sporting Goods is a retailer specializing in sporting goods, offering a variety of products such as sports equipment, apparel, and footwear. The company operates both physical stores and an online platform, allowing customers to shop in a way that suits them best. Customers can take advantage of financing options, such as 0% APR for larger purchases, making it easier to buy what they need. DICK'S Sporting Goods also has a loyalty program called ScoreCard, which rewards customers for their purchases, encouraging them to return. What sets DICK'S apart from competitors is its commitment to customer satisfaction, highlighted by its Best Price Guarantee, and its focus on social responsibility, believing in the positive impact of sports on lives. The goal of DICK'S Sporting Goods is to provide quality sporting goods while giving back to the community and promoting ethical business practices.

Coraopolis, PennsylvaniaHeadquarters

1948Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Increased competition from digital-first retailers could erode market share.

Closure of 35 stores in California may impact regional sales and brand presence.

Geopolitical tensions and elevated interest rates pose risks to supply chain stability.

Differentiation

DICK'S Sporting Goods offers exclusive brands and experiential retail strategies.

The company has a strong omnichannel presence, integrating online and physical stores.

DICK'S loyalty program, ScoreCard, enhances customer retention and repeat business.

Upsides

Experiential retail strategies are gaining traction, boosting customer engagement and sales.

The rise of 'athleisure' fashion aligns with DICK'S product offerings.

DICK'S Sporting Goods' strategic investments in House of Sport and Field House concepts fuel growth.

Land your dream remote job 3x faster with AI

Try Jobo Free