Contract Social Media & Publicity Associate

Position Overview

• Location Type: Remote (with potential for in-office opportunities in Culver City)
• Job Type: Full-Time, 6-Month Contract (with the possibility of extension)
• Salary: Not specified

About Tapas Entertainment: Tapas Entertainment, Inc. is a leading digital publisher and entertainment platform for webcomics, web novels, and original IP development. We are passionate about storytelling and bringing engaging content to global audiences.

Responsibilities

Social Media Management & Strategy:

• Content Scheduling & Posting: Oversee the daily management of Tapas' social media platforms (Instagram, TikTok, X, Facebook, YouTube), ensuring timely publishing of content and cohesive scheduling across channels.
• Engagement & Community Building: Actively monitor and respond to comments, DMs, and community interactions, fostering a positive, responsive, and engaging online presence.
• Performance Tracking & Reporting: Track and analyze social performance metrics, providing weekly reports on trends, wins, and opportunities for growth across all platforms.
• Team Coordination: Collaborate with Kakao Entertainment (KKE) and Tapas Entertainment, Inc. (TEI) teams to align on content strategies, ensuring a unified approach to social media activities.

Content Creation & Brand Storytelling:

• Visual & Copywriting Creation: Design and produce original content including graphics, memes, carousels, and short-form videos (Reels, TikToks, YouTube Shorts) while crafting compelling copy to enhance engagement and storytelling.
• Trend-Informed Ideation: Lead the ideation and execution of content that taps into current internet culture, trends, and fandom conversations, ensuring it resonates with the audience and attracts new readers to Tapas stories.
• Artist & Author Features: Conduct and optimize interviews with artists and authors, both on-camera and via email, creating engaging content for social media to showcase Tapas' talent and titles.

Requirements

• Education: Bachelor’s degree in Communications, Marketing, English, or a related field
• Experience: 3-5 years of experience in social media marketing or a related field, with a strong portfolio or track record of growing digital audiences and engagement
• Passion: Deep passion for webcomics, anime, manhwa, and the surrounding fandom culture, including an appreciation for immersive fantasy worlds and serialized storytelling. Candidate should also have a clear understanding of our core audience—primarily female readers with a strong interest in romance fantasy, and BL (Boys' Love) genres.
• Skills: Strong understanding of social media strategies and best practices.

Application Instructions

• Not specified