Content Marketing & Thought Leadership, Senior Manager at T. Rowe Price

Owings Mills, Maryland, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Asset Management, Financial ServicesIndustries

Requirements

Relentless drive and ability to track, review, and digest the performance of content across all channels
Data-driven approach to inform content strategies
Ability to monitor competitive activity related to content strategy and delivery to differentiate TRP’s themes
Curiosity about human behavior
Thrive in hypothesis-driven environments
Ability to combine creativity with evidence-based thinking

Responsibilities

Develop and execute a comprehensive communications strategy aligning with Individual Investors (II) Marketing’s goals and objectives, focusing on digital engagement and thought leadership content
Leverage digital marketing channels to drive key messages and enhance the marketability of the T. Rowe Price II experience
Communicate product and service changes to internal and external audiences
Develop and implement a communications plan focused on digital channels, digital engagement, and unique TRP solutions for clients
Develop a framework governing message changes and channel selection
Craft a comprehensive thought leadership strategy tied to TRP’s four core client segments, determining tactics and channels to adapt corporate content for individual investors
Partner with II Marketing and D&A to ensure consumer research and analytical tools measure communication strategy effectiveness, providing data-based insights and recommendations to optimize campaigns
Improve marketability of the TRP Investor experience across platforms (email, password-protected site mobile/desktop, secure site) and integrate communications with CX
Collaborate closely with internal teams (sales, product, service, CX) and external partners/vendors to align and enhance communication efforts
Embrace a data-driven, test-and-learn mindset, staying apprised of emerging trends and technologies for content delivery to financial consumers
Ensure alignment with TRP Corporate Brand and measure effectiveness

Skills

Content Marketing

Thought Leadership

Digital Communications

Marketing Strategy

Data Analysis

Performance Tracking

Digital Engagement

T. Rowe Price

Global asset management and investment advisory services

About T. Rowe Price

T. Rowe Price provides investment advisory services and retirement solutions to individual investors, financial intermediaries, and institutions. The firm employs a disciplined investment approach supported by extensive research to deliver long-term value. It generates revenue mainly through management fees based on the assets it manages, which amounted to $1.569 trillion as of June 30, 2024. T. Rowe Price serves a wide range of clients, including individual investors, retirement plan sponsors, and institutional investors like endowments and foundations. Its global reach and experienced investment teams enable the firm to offer various investment strategies and products, helping clients achieve their financial goals.

Baltimore, MarylandHeadquarters

1937Year Founded

$78,115.8MTotal Funding

IPOCompany Stage

Quantitative Finance, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Volunteer Time

Parental Leave

Learning & Growth Resources

Matching Charitable Gifts

Health Care Benefits

Generous Retirement Plan

Risks

Increased competition from AI-powered platforms challenges T. Rowe Price's traditional strategies.

Departure of key personnel may impact T. Rowe Price's wealth management capabilities.

High valuations of AI startups could divert capital from traditional asset management firms.

Differentiation

T. Rowe Price offers a comprehensive range of investment strategies across various asset classes.

The firm emphasizes long-term value through disciplined investment and extensive research capabilities.

T. Rowe Price's global reach and diverse client base enhance its market position.

Upsides

Growing interest in AI-driven investment strategies presents new opportunities for T. Rowe Price.

The rise of quantum technology aligns with T. Rowe Price's focus on tech startups.

Collaboration trends in biotech offer potential investment opportunities in genetic medicine.

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