Content Marketing Manager at Hatch

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Health Tech, Sleep ProductsIndustries

Requirements

Familiarity with tools like Airtable, Braze, YouTube Studio, TikTok, Discord, Reddit
Ability to immerse in Hatch’s subscription content library, brand voice, and workflows
Experience or aptitude for nontraditional marketing touchpoints (Reddit communities, podcast guest appearances, blog posts, targeted newsletters, Discord)
Skills in writing blog posts about content and IP
Collaboration skills with content creators, hosts, talent, design team, marketing team, and product team
Knowledge of marketing and content calendars

Responsibilities

Partner with Content and Marketing teams to execute launch plans for upcoming releases on and off platform
Evolve and execute ongoing marketing strategy for The Nightly (adult) and Lulu’s Late Night (kid), focusing on brand awareness, IP development, and discoverability
Test and learn nontraditional marketing touchpoints (Reddit, podcasts, blogs, newsletters, Discord) to connect authentically with audiences
Build strategy and collaborate with The Nightly hosts and Hatch Talent on social posts, asset creation/delivery/publishing, PR opportunities, and community engagement
Write blog posts about Hatch content and IP
Work with Design team to produce on-budget, on-brand assets (podcast art, YouTube thumbnails, social graphics) optimized for platforms
Execute and evolve video strategy for off-platform content to drive awareness for new launches and timely moments via The Nightly
Build, upload, and publish TikTok and YouTube videos, ensuring technical/creative standards and optimized metadata (titles, descriptions)
Manage marketing and content calendars, flag needed assets, and ensure their production
Strategize growth and exposure for @hatchpodcasts handle
Update content page on hatch.co with latest content (alarms, unwinds)
Advocate with product team to make alarms sharable (bonus)

Skills

Key technologies and capabilities for this role

Content MarketingRedditPodcastsNewslettersDiscordStorytellingMarketing StrategyBrand Positioning

Questions & Answers

Common questions about this position

What salary or compensation can I expect for the Content Marketing Manager role?

This information is not specified in the job description.

Is this Content Marketing Manager position remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Content Marketing Manager role?

Key skills include content marketing strategy, familiarity with tools like Airtable, Braze, YouTube Studio, TikTok, Discord, and Reddit, and abilities in storytelling, community engagement, writing blog posts, and collaborating with design and content teams.

What is the company culture like at Hatch?

Hatch fosters a mission-driven culture focused on helping people build better sleep habits, with collaborative teams including Content, Marketing, Design, and key talent, emphasizing authentic audience connections and innovative nontraditional marketing.

What makes a strong candidate for the Content Marketing Manager position?

Strong candidates are part evangelist, storyteller, and strategist who can execute marketing plans quickly, leverage nontraditional channels like Reddit, Discord, and podcasts for authentic engagement, and collaborate across teams to promote subscription content.

Hatch

Develops technology for improving sleep quality

About Hatch

Hatch focuses on enhancing sleep quality through technology-driven devices suitable for all ages, from newborns to adults. Their main products, Hatch Rest and Hatch Restore, are designed to help families improve their sleep, and they have already assisted over half a million families. Hatch sells its products directly to consumers via its website and offers a subscription service that provides tailored sleep solutions, including personalized routines and exclusive content for better sleep hygiene. What sets Hatch apart from competitors is its emphasis on user-friendly technology that integrates easily into daily life, along with a 60-night money-back guarantee and a one-year warranty, which helps build customer trust. The company's goal is to make sleep easier and more effective for everyone.

Menlo Park, CaliforniaHeadquarters

2014Year Founded

$26.4MTotal Funding

SERIES_BCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Parental Leave

Mental Health Support

Family Planning Benefits

Remote Work Options

Home Office Stipend

Phone/Internet Stipend

Company Equity

Risks

Increased competition in the sleep technology market could erode Hatch's market share.

Consumer privacy concerns may impact Hatch's subscription service.

Supply chain disruptions could delay product launches like Restore 3.

Differentiation

Hatch offers innovative, all-in-one sleep solutions for all age groups.

The company provides a 60-night money-back guarantee and a one-year product warranty.

Hatch's products integrate seamlessly into daily routines with user-friendly technology.

Upsides

Growing interest in sleep technology among millennials and Gen Z boosts Hatch's market.

Hatch's new Restore 3 offers a phone-free, customizable sleep experience.

Rising awareness of sleep's importance for mental health increases demand for Hatch products.

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