Content Marketing Manager at LiveFlow

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, SaaS, FinanceIndustries

Requirements

2+ years of content marketing experience
Proven track record of creating content that drives pipeline and supports sales enablement
Exceptional communication and writing skills with the ability to adapt tone and style to different audiences
Experience collaborating across departments such as Sales, Product, and Customer Success teams
Skilled interviewer who can derive customer insights and translate them into compelling narratives
Comfortable developing SEO-driven content strategies — understands keyword research, backlink building, and on-page optimization best practices
Comfortable working with modern content and analytics tools — Framer/Webflow, Clay, Profound, SEMRush (or equivalents)
Experience writing GEO/LLM-first content, or willingness to learn
Willingness to travel occasionally for case study interviews and customer events across the U.S
Nice to have: Experience in B2B SaaS, fintech, or category creation

Responsibilities

Own the full content lifecycle — from identifying high-impact topics, crafting compelling stories, and publishing across the right channels to tracking what drives results
Develop a deep understanding of LiveFlow’s ICP and articulate how our platform solves their most pressing challenges (e.g., Consolidation, Forecasting)
Capture the voice of the customer and tell inspiring stories about their journeys with LiveFlow in multiple formats — video, long- and short-form content, interviews, or any medium that best brings their story to life
Establish LiveFlow as the #1 FP&A platform of choice for Mid-Market Finance Teams through strategic, high-quality content
Write GEO and SEO-first articles and other publications to expand LiveFlow’s reach and authority
Lead the buildout of LiveFlow’s newsletter program — collaborating with internal teams and external agencies on content strategy, design, and distribution to drive consistent growth and engagement
Measure and optimize content performance to improve search visibility, engagement, and pipeline impact (tracked by SQLs sourced)
Analyze data, extract insights, and use metrics to refine and inform your content strategy continuously

Skills

Key technologies and capabilities for this role

Content StrategyStorytellingCopywritingCustomer InsightsAnalyticsContent PublishingICP Analysis

Questions & Answers

Common questions about this position

What experience is required for the Content Marketing Manager role?

The role requires 2+ years of content marketing experience and a proven track record of creating content that drives pipeline and supports sales enablement, along with exceptional communication and writing skills.

Is this position remote or hybrid?

The position is hybrid.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of work environment does LiveFlow offer?

LiveFlow offers a fast-paced environment where you'll collaborate closely with Sales, Customer Success, and Product teams, and thrive as a curious builder who spots opportunities independently.

What makes a strong candidate for this Content Marketing Manager position?

Strong candidates are curious builders who own content strategy end-to-end, spot opportunities themselves, develop deep customer understanding, and use data to measure and optimize performance.

LiveFlow

Automates financial reporting and analysis

About LiveFlow

LiveFlow transforms Google Sheets and Excel spreadsheets into real-time financial planning and analysis dashboards. It primarily serves small to medium-sized businesses and accounting firms that use QuickBooks Online for financial management. By integrating with QuickBooks Online, LiveFlow automates the financial reporting process, allowing users to create dashboards that compare budgets to actuals and consolidate data from multiple entities. This reduces the manual effort and time needed for financial reporting. LiveFlow operates on a subscription model, providing clients access to over 100 reporting templates, automatic data refresh, and customizable financial models. Its platform features live data updates and customizable reports, making it user-friendly for businesses aiming to improve their financial reporting and analysis.

Redwood City, CaliforniaHeadquarters

2020Year Founded

$20.7MTotal Funding

SERIES_ACompany Stage

Fintech, Financial ServicesIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Vacation

Company Equity

Risks

Integration with Xero may increase competition with existing Xero partners.

Expansion into the U.S. market could lead to regulatory compliance challenges.

Reliance on QuickBooks Online poses risks if Intuit changes API policies.

Differentiation

LiveFlow automates financial workflows, reducing manual effort for finance professionals.

It transforms Google Sheets into real-time FP&A dashboards, enhancing productivity.

LiveFlow integrates directly with QuickBooks Online, streamlining financial reporting processes.

Upsides

Integration with AI tools enhances real-time insights and predictive capabilities.

Growing remote work trend increases demand for cloud-based financial solutions.

Open banking APIs allow seamless integration with various financial platforms.

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