SaaS Digital Content Writer
GraphiteSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaS, Sales, Marketing, AIIndustries
Requirements
- 5+ years of content marketing experience, ideally at a B2B SaaS company in the GTM space (strong startup generalists with a strong spike in content also apply)
- Knowledge and passion for keeping up with the ever-changing GTM landscape, always staying on top of what's new and trendy
- Clear, crisp, and engaging writing style that simplifies big ideas, balances authority with approachability, and avoids unnecessary jargon
- Deeply creative ability to produce original, thought-provoking, and on-brand content across multiple channels
- AI pro, comfortable with tools like Claude (bonus for AirOps, Tofu, Opus Clip, or other cutting-edge tools), beyond basic ChatGPT use
- Distribution-first mindset: thinks about content spread from day one, with exceptional ability to reverse engineer hype
Responsibilities
- Develop a sharp content strategy aligned with business goals, creating a roadmap based on customers, community, and audience insights
- Grow the brand into the destination for modern GTM wisdom through a mix of strategy and hands-on execution
- Create high-impact, non-boring content like viral short-form videos, interactive tools, webinars, podcasts, free tools, and original research
- Collaborate with the 4k+ GTM professional community, customers, and internal experts to produce unique, compelling content
- Translate complex sales tech concepts and product features into easily digestible, exciting content
- Scale the content machine using agencies, freelancers, and AI tools
- Build co-marketing partnerships with adjacent companies
- Take risks, have fun, and stand out with magical, non-boring brand content (no SEO-stuffed blog posts)
Skills
Content Strategy
Content Creation
AI Tools
SEO
Podcasting
Original Research
GTM
Product-Led Sales
RevOps
Sales Tech
Pocus
Revenue data platform for GTM teams
About Pocus
Pocus offers a Revenue Data Platform that provides businesses with insights into customer and product usage data, specifically for go-to-market (GTM) teams like sales and marketing. The platform allows these teams to analyze data without needing developers, helping them identify revenue opportunities and manage customer churn effectively. Pocus differentiates itself by providing a centralized system that keeps all tools synchronized, making it easier for teams to work together. The goal of Pocus is to empower businesses to accelerate revenue through actionable data insights and improved customer relationships.
San Francisco, CaliforniaHeadquarters
2021Year Founded
$22.4MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Enterprise SoftwareIndustries
11-50Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Home Office Stipend
Risks
Emerging competitors like Correlated and Endgame threaten Pocus's market share.
Data privacy regulations may increase Pocus's operational costs.
Economic downturns could reduce client spending on Pocus's platform.
Differentiation
Pocus offers a no-code platform for non-technical teams to manage data independently.
It provides a 360-degree view of product usage for go-to-market teams.
Pocus democratizes data access, bridging gaps between technical and non-technical teams.
Upsides
Increased demand for no-code platforms aligns with Pocus's offerings.
The rise of product-led growth strategies boosts demand for Pocus's insights.
Remote work trends increase the need for Pocus's digital unification tools.
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