Consumer marketing manager at Eli Lilly and Company

Seoul, South Korea, South Korea

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalsIndustries

Requirements

Ability to lead development and evolution of patient disease state education (DSE) campaigns across channels (e.g., Digital, Social, TV, Point of Care, live activation events)
Expertise in designing and implementing consumer media plans and robust measurement plans including marketing model analytics and consumer brand tracking
Capacity to provide consumer voice on brand team for integrated and innovative marketing to improve consumer experience, outcomes, and brand performance
Skills in consulting and influencing creation of digital and end-user customer experiences, including display advertising, paid search, digital content, partnerships, social media, and Next Generation Customer Engagement pilots

Responsibilities

Provide input and help drive and advocate for consumer experience in brand strategy development and activation
Recommend and monitor key insights for brand in partnership with brand team, market research, and agencies
Understand customer insights and identify integration opportunities across prioritized Moments of Truth (MOTs) to meet unmet needs of target patients
Lead/participate in development of brand planning elements and materials
Partner with brand team and global on creation and evolution of consumer messaging with agency of record and market research
Provide input and review creative brief and creative expression of creative platform; actively participate in agency-led co-creation
Monitor performance of customer tactics via metrics; adjust messages/tactics as needed
Develop measurement plan for tactics in area of responsibility
Assess major tactics and devise acceleration or course corrections to achieve/exceed planned results
Oversee and approve partner agencies’ tactics; approve tactic briefs, estimates, timelines, and solve issues/roadblocks
Monitor competitive activity and influence response; identify key opportunities for the brand
Handle localization and co-creation for cultural relevance of campaign materials and tactics
Manage project implementation, including partnerships with local creative agencies to localize campaigns meeting business objectives
Manage tactical communication vehicles, track schedules, and coordinate with team associates
Track and manage detailed budget for responsible tactics and roll-up to brand budget owner
Accountable for day-to-day relationships with agency/external vendor partners and business partners
Responsible for understanding risk management

Skills

Consumer Marketing

Brand Strategy

Digital Marketing

Social Media

Paid Search

Display Advertising

Marketing Analytics

Disease State Education

Media Planning

Patient Engagement

Brand Tracking

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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