Reddit

Community Marketing Manager - AMA Lead (contract)

United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Internet, Social Media, Marketing & AdvertisingIndustries

Position Overview

  • Location Type: [Not Specified]
  • Job Type: 9-month contract
  • Salary: [Not Specified]

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

About the AMA Program:

The "Ask Me Anything" (AMA) format is a cornerstone of the platform, connecting communities with fascinating individuals from all walks of life – celebrities, scientists, politicians, artists, and everyday people with unique experiences. AMAs foster engaging dialogue and provide unparalleled access for Redditors to ask their burning questions.

The Role:

Reddit is seeking an AMA Program Lead for a 9-month contract. You will design and implement the program, soup to nuts. In this role, you will be responsible and accountable for driving the overall success of the AMA program as the cross-functional leader. You will work closely and lead the program with the Community, Comms, Social, BD, Growth and Marketing teams to ensure the AMA program can reach its full potential globally.

Responsibilities

  • Drive the success of the AMA program through effective communication and marketing strategies.
  • Develop and execute communication plans to promote upcoming and past AMAs, highlighting key participants and compelling content.
  • Develop and execute marketing campaigns across Reddit and potentially external channels (social media, etc.) to increase awareness and participation in AMAs.
  • Lead the creative execution strategy to develop engaging promotional content, including social media posts, blog posts, and other marketing materials.
  • Identify and cultivate relationships with media outlets to secure coverage for high-profile AMAs.
  • Monitor and analyze the performance of communication and marketing efforts, providing regular reports and identifying areas for improvement.
  • Work closely with the AMA partnerships and scheduling team, community managers, and other internal stakeholders to ensure seamless execution of AMAs and related promotions globally.
  • Ensure all communications and marketing efforts align with the Reddit brand and the unique voice of the AMA program.
  • Keep abreast of social media trends, marketing best practices, and relevant news to identify new opportunities for promoting the AMA program.
  • Enablement: Create onboarding materials and best practices guides for AMA guests to ensure a smooth and successful experience.

Qualifications

  • Minimum of 7+ years of experience in growth program management, product marketing, communications or marketing management, preferably within a digital or social media environment or large platform.
  • Have led cross-functional teams to successful outcomes. Result articulation expected.
  • Proven track record of developing and executing successful communication and marketing campaigns. Portfolio with examples expected.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and guide production.
  • Experience with data analysis and reporting.
  • Passion and understanding of Reddit and its communities is a must.
  • Familiarity with the AMA format and Reddit culture is highly desirable.
  • Fun to work with, scrappy and ‘get it done’ DNA.

Application Instructions

  • Send us your favorite AMA on reddit, and why you think it worked and a future AMA that you think would be a hit and why.

Company Information

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the application process.

Skills

Community Engagement
Marketing Strategy
Communication Planning
Social Media Marketing
Content Creation
Media Relations
Program Management

Reddit

Online platform for community discussions and content

About Reddit

Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.

San Francisco, CaliforniaHeadquarters
2005Year Founded
$1,177.1MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Benefits

Comprehensive health benefits
Flexible unlimited vacation days & monthly global wellness days
Family planning funds & 4+ months paid parental leave
Personal & professional development funds
Paid volunteer time off
Workspace & home office benefits

Risks

Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.
AI tools like 'Reddit Answers' may raise privacy and data usage concerns.
NFT market expansion exposes Reddit to volatility and regulatory scrutiny.

Differentiation

Reddit's unique voting system promotes engaging and authentic content discovery.
The platform's diverse communities cater to a wide range of interests and discussions.
Reddit's AI-powered tools enhance user experience and content moderation.

Upsides

Reddit's confidential IPO plans signal potential growth and market expansion.
AI-driven content moderation can improve user safety and platform reliability.
Expansion into blockchain and NFTs opens new revenue streams and user engagement.

Land your dream remote job 3x faster with AI