Social Media Manager
Everyday RobotsSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- 2-3 years of experience as a Community Manager or similar role, ideally within a marketing/creative agency
- Proven track record of independently managing and growing a community
- Experience in managing social media content across multiple platforms (IG, TikTok, X, YouTube Shorts, and emerging platforms)
- Strong content creation and writing skills
- Ability to lead social content shoots end-to-end
- Experience in monitoring culture, memes, and trends to craft timely, brand-appropriate content
- Strong engagement skills, with the ability to engage daily with online communities
- Experience in tracking performance data and using insights to adapt and optimize social strategies
- Ability to collaborate with internal influencer and creative teams
- Experience in partnering with clients to ideate and execute innovative content strategies
- Strong research and best practices skills, with the ability to stay ahead of platform updates and emerging formats
- Ability to share insights on evolving cultural and digital trends to inform strategy and inspire cross-functional teams
- Experience in delivering campaigns that drive measurable growth in engagement, reach, and community sentiment
- Strong communication and stakeholder management skills
- Ability to embody multiple brand voices and build relationships with audiences
Responsibilities
- Create and publish best-in-class, social-first content across IG, TikTok, X, YouTube Shorts, and emerging platforms
- Lead social content shoots end-to-end (pre-production, production, post)
- Monitor culture, memes, and trends to craft timely, brand-appropriate content that drives engagement
- Engage daily with online communities, embodying multiple brand voices and building relationships with audiences
- Partner with internal influencer and creative teams to deliver seamless, integrated campaigns
- Collaborate with clients to ideate and execute innovative content strategies tailored to audience goals
- Act as a trusted partner to stakeholders, ensuring clear communication, alignment, and consistent delivery of outcomes
- Research and stay ahead of platform updates, emerging formats, and social algorithms to keep client content competitive
- Share insights on evolving cultural and digital trends to inform strategy and inspire cross-functional teams
- Deliver campaigns that drive measurable growth in engagement, reach, and community sentiment
Skills
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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