Community & Customer Marketer (Viator) at TripAdvisor

Oxford, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel Technology, Tours and ExperiencesIndustries

Requirements

Proven track record of building and nurturing online communities
Deep understanding of how community engagement impacts customer satisfaction and business goals
Experience with social media marketing strategies and best practices
A minimum of 2 years of experience in community/customer marketing or a related field
Excellent project management and organizational skills
Can effectively prioritize tasks and adjust strategies based on community feedback and needs
Proactively identifies challenges, improves processes, and challenges the status quo
Has a keen interest in travel and technology
A passion for travel and technology

Responsibilities

Build a Bókun Community: Develop and implement strategies to create a space where tour and attraction businesses can learn, network, and grow
Drive Customer Success: Design and execute programs (webinars, newsletters, social content) to educate and engage new customers
Fuel Growth Through Referrals: Collaborate with product to enhance brand and product affinity, driving a significant increase in customer referrals
Social Media Champion: Develop and implement a content strategy to increase reach, engagement, and ultimately drive qualified leads
Multi-faceted Marketing Expertise: Collaborate with marketing, sales, and product teams to integrate community initiatives into broader campaigns and leverage Tripadvisor's resources for co-marketing opportunities
Stay Ahead of the Curve: Proactively identify new trends and opportunities to enhance customer engagement and loyalty

Skills

Key technologies and capabilities for this role

Community BuildingCustomer SuccessSocial Media MarketingContent StrategyWebinarsNewslettersReferral ProgramsMarketing CampaignsCo-MarketingCustomer Engagement

Questions & Answers

Common questions about this position

What compensation and benefits does Bókun offer?

Bókun offers a competitive salary with performance-based incentives, along with a comprehensive benefits package including health, dental, and vision insurance, generous vacation and paid time off.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills and experience are required for the Community & Customer Marketer role?

The role requires a proven track record of building and nurturing online communities, experience with social media marketing strategies, a minimum of 2 years in community/customer marketing or related field, and excellent project management skills.

What is the company culture like at Bókun?

Bókun provides a collaborative and supportive work environment with a team of dedicated professionals.

What makes a strong candidate for this position?

Strong candidates have a proven track record in building online communities, deep understanding of community engagement's impact on business goals, experience in social media marketing, at least 2 years in relevant experience, and a passion for travel and technology.

TripAdvisor

Largest travel platform for reviews and bookings

About TripAdvisor

Tripadvisor is the largest travel platform in the world, designed to help travelers research and plan their trips. It collects millions of reviews and opinions from travelers about various services such as hotels, restaurants, activities, airlines, and cruises. Users can access this information to make informed decisions about their travel plans. Tripadvisor operates mainly through advertising revenue, offering businesses in the travel industry the opportunity to advertise and enhance their visibility on the platform. Additionally, it earns money through affiliate commissions when users book travel services through links on its site. What sets Tripadvisor apart from its competitors is its vast database of user-generated content, which provides authentic insights and recommendations. The goal of Tripadvisor is to empower travelers with the information they need to create memorable travel experiences.

Englewood, ColoradoHeadquarters

1999Year Founded

$325MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Paid Vacation

Paid Sick Leave

Mental Health Support

401(k) Company Match

Risks

Potential acquisition could lead to strategic changes impacting Tripadvisor's market position.

The resignation of M. Gregory O'Hara may cause shifts in corporate governance.

Inquiry into securities law violations could result in legal challenges and financial penalties.

Differentiation

Tripadvisor is the world's largest online travel community with extensive user reviews.

The platform offers seamless links to booking tools for a comprehensive travel planning experience.

Tripadvisor's business model capitalizes on advertising revenue and affiliate commissions.

Upsides

Tripadvisor can enhance AI-driven personalization features to meet demand for tailored travel experiences.

The rise of 'workcations' presents opportunities for Tripadvisor to expand remote work-friendly content.

Tripadvisor can leverage sustainability trends by promoting eco-friendly accommodations and experiences.

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