[Remote] Communications and Marketing Operations Senior Manager, Dairy at Zoetis

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Animal Health, Dairy, LivestockIndustries

Requirements

BS or BA required in animal science, communications, journalism, broadcast media, convergent media, or other applicable fields. MBA or relevant advanced degree preferred
7-10 years of related marketing communications or agency experience required
Animal health and/or pharmaceutical experience preferred
Experience developing marketing communication strategies and implementing tactical plans and campaigns
Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool). Adobe Suite is a plus

Responsibilities

Develop and execute comprehensive communication plans and programs for Zoetis Dairy and related brands, ensuring alignment with business and marketing objectives
Collaborate with cross-functional teams to deliver cohesive and impactful communication strategies that support brand and service goals while maintaining consistent messaging across various mediums and portfolios
Create and manage high-quality internal content for the Zoetis field force, enabling effective communication of business unit priorities and initiatives
Continuously evaluate communication efforts to ensure effectiveness, identify areas for improvement, and implement best practices to enhance overall impact
Oversee and strengthen the day-to-day relationship with the brand marketing agency and key internal and external partners, ensuring seamless collaboration and alignment with strategic goals
Partner with the agency and Zoetis digital teams to define and implement robust metrics for marketing communications programs, driving data-driven insights to measure and enhance effectiveness
Lead public and media relations initiatives for Zoetis Dairy, collaborating across functions to deliver impactful and cohesive marketing and communication strategies
Stay at the forefront of industry trends and advancements in marketing and communications to drive innovation and inspire fresh, effective ideas
Oversee the end-to-end vetting and approval process for communication materials and initiatives, ensuring alignment with creative briefs and strategic objectives. Manage all stages, from initial concept development and pre-work to securing final approvals through the legal and regulatory review process
Effectively manage, forecast, and report on assigned advertising and promotion budgets. Proactively optimize resources to ensure maximum return on investment and alignment with strategic marketing objectives
Integrate industry sponsorships and industry alliances with communications efforts and brand objectives. Establish objectives, strategies, and implementation for pork/poultry events and activities, including trade shows, customer meetings, and internal meetings

Skills

Key technologies and capabilities for this role

Marketing OperationsCommunications PlanningBudget ManagementCross-Functional CollaborationAgency ManagementContent CreationDigital MetricsStrategic PlanningBrand ManagementPerformance Forecasting

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

What is the work location or remote policy for this role?

This information is not specified in the job description.

What key skills are required for the Communications and Marketing Operations Senior Manager role?

Key skills include developing and executing integrated marketing and communication plans, collaborating with cross-functional teams and agencies, managing budgets and forecasting spend, leading public relations, and overseeing content vetting and approval processes.

What is the team structure or company culture like for this position?

This is a key role within the Livestock Marketing Operations team, involving collaboration with sales, technical service teams, enabling functions, external agencies, and suppliers to deliver coordinated marketing plans.

What makes a strong candidate for this Senior Manager role?

Strong candidates will have experience driving integrated marketing and communication strategies, building trusted relationships with partners, managing budgets for maximum ROI, staying ahead of industry trends, and leading cross-functional execution in the animal health sector.