Commercial Operation Manager (Marketing - Tier 2) - Abbott Pharmaceutical at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

Minimum 10 years of total work experience
2-3 years of related marketing or marketing operation experience in MNC Pharmaceutical industry, holding similar position/level
Solid knowledge in marketing principles
Proven experience in managing

Responsibilities

Define customer insight and unmet needs particularly for Tier 2 provinces and ensure insights are well aligned and validated with Therapeutic Managers and field-force
Collaborate with marketing team to ensure integration of tier 2 provinces insight into each brand strategy to collectively build customized marketing strategy and tactics for those provinces
Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
Consolidate all customized brand plan for Tier 2 into an integrated Tier 2 portfolio strategy with granular level of roadmap and execution timeline
Effectively lead the team to manage marketing, advertising and promotional activities of the portfolio to achieve short- and long-term business objectives; including revenue, sales, profit and market share targets in tier 2
Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
Prepare budgets, reports and forecasts in a timely manner bottom up from geographic region
Take lead as representative of the business in annual budget Plan/ Update cycle
Closely collaborate with NPIs team to assess market potential of tier 2, product innovation ideas and drive excellent launching of new project (if any)
Map, segment and build strong connection with local KOLs to support commercial deployment
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
Review complaints and suggestions relating to assigned products and develop action plans to address them
Support Business Excellence recertification and sustain business excellence standards
Effectively communicate with cross-functional teams, upwards and downwards
Coach and develop team
Manage a team of 2 direct reports (Marketing Operations Lead)

Skills

Marketing Operations

Customer Insights

Brand Strategy

Market Analysis

Portfolio Strategy

Strategic Planning

Competitive Analysis

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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