[Remote] College Marketing Representative - LA at Sony Music Entertainment

Remote

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Not SpecifiedCompensation

InternshipExperience Level

Part TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Undergraduate student currently enrolled in a 4-year university in Los Angeles with a minimum of 2 years left prior to graduation
Able to manage your own hours and be accountable for the work assigned
Passion for music, understanding of how peers discover and consume music, and deep interest in music business & marketing
Understanding of social media marketing, stay current on trends, and active presence creating content on TikTok, Instagram, Twitter, Facebook
Availability of 20 hours per week
Well-written, well-spoken, a team player, and excellent communicator
Have transportation methods and live within 30 minutes of Los Angeles
Flexible schedule for team conference calls and tour coverage

Responsibilities

Promote 5-10 artists per month, plus one-off promotions, in college town and on campus using digital and in-person marketing strategies
Build relationships with local influencers such as college radio stations, DJs, student organizations, college newspapers, and local sites to secure reviews, radio plays, and interviews
Maintain a local social media presence promoting assigned artists using supplied digital assets and self-created content
Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
Research appropriate apps, forums, and networks for the 18-24 year old demographic for each artist
Research and attend local and campus events to facilitate artist promotion
Attend artists' shows to hand out promotional tools and gather feedback from fans
Submit detailed reports on marketing successes and initiatives for each campaign
Host listening events and organize campus activations
Create digital content for social media supporting The Orchard’s artists, focusing on new releases and tour support across genres

Skills

Key technologies and capabilities for this role

Social Media MarketingDigital MarketingEvent PlanningInfluencer OutreachContent CreationMusic PromotionCampus ActivationsMarket Research

Questions & Answers

Common questions about this position

Is this a paid position, and what is the salary?

This information is not specified in the job description.

What is the location and work arrangement for this role?

This is a part-time role for undergraduate students enrolled in a 4-year university in Los Angeles, involving both digital and in-person marketing on campus and in the local area.

What skills and qualifications are required for this position?

Candidates must be undergraduate students in a LA university with 2+ years left, passionate about music and marketing, understand social media trends with active presence on TikTok, Instagram, Twitter, Facebook, and be able to manage their own hours.

What perks or benefits come with this role?

Perks include real-world music industry experience, creative expression opportunities, access to inside information, free tickets to artists' shows, possible meet and greet passes, and building music industry relationships.

What makes a strong candidate for this College Marketing Representative role?

Strong candidates are current LA university undergrads with 2+ years left, who can self-manage 20 hours/week, have a passion for music discovery among peers, and actively create social media content on platforms like TikTok and Instagram.

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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