[Remote] College Marketing Representative - General Location at Sony Music Entertainment

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Not SpecifiedCompensation

Internship, Entry Level & New GradExperience Level

Part TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Undergraduate student currently enrolled in a 4-year university with a minimum of 2 years left prior to graduation
Ability to manage your own hours and be accountable for assigned work
Passion for music, understanding of how peers discover and consume music, and deep interest in music business and marketing
Understanding of social media marketing, current on trends, and active presence creating content on TikTok, Instagram, Twitter, Facebook
Availability of 20 hours per week
Well-written, well-spoken, team player, and excellent communicator
Access to transportation methods
Flexible schedule for team conference calls and tour coverage
School/city that is a good fit for the College Marketing program (explain in application)

Responsibilities

Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers (e.g., college radio station, DJs, student organizations, college newspaper, local sites) to secure exposure like reviews, radio plays, and interviews
Maintain a local social media presence promoting assigned artists, using supplied digital assets and creating original content
Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
Research appropriate online sites, forums, and networks for the 18-24-year-old demographic for each artist
Research and attend local and campus events to promote artists
Attend artists' shows to hand out promotional tools and gather fan feedback
Submit detailed reports on marketing successes and initiatives for each campaign
Promote 3-6 artists per month plus one-off promotions via digital and in-person strategies
Work with local businesses, record stores, DJs, promoters, and campus organizations
Host listening events and organize campus activations
Create digital content for social media supporting The Orchard’s artists, focusing on new releases and tour support across genres

Skills

Key technologies and capabilities for this role

Social Media MarketingContent CreationEvent HostingInfluencer OutreachDigital MarketingMarket ResearchRelationship BuildingArtist PromotionCampus Marketing

Questions & Answers

Common questions about this position

Is this a paid position, and what is the salary?

This is a paid part-time employee position, but no specific salary details are provided.

What is the location and work arrangement for this role?

The role is based in a general college town and on campus, involving both in-person marketing initiatives and digital work, with no specific office requirement mentioned.

What are the key requirements to be a College Marketing Representative?

You must be an undergraduate student enrolled in a 4-year university with at least 2 years left before graduation, have 20 hours per week availability, passion for music and social media marketing with active presence on TikTok, Instagram, Twitter, and Facebook, plus strong communication skills and transportation.

What opportunities does this role provide?

You will gain real-world music industry experience, be on the forefront of upcoming artists, and have opportunities to express creativity through locally run campaigns.

How should I apply for this position?

Tell us why you and your school/city would be a good fit for our College Marketing program, and submit cover letters in addition to resumes.

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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