Chief Marketing Officer - Breakout Prop

Europe

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial Technology, Proprietary TradingIndustries

Requirements

Candidates should possess over 10 years of experience leading marketing organizations in fintech, trading, e-commerce, crypto, or rapid growth companies. A demonstrated ability to manage teams, operate with speed, and own results in a high-growth, startup-like environment is essential. Strong instincts for data-informed, creative risk-taking and content that connects, with a record of bold bets and big wins, are required. Experience across paid acquisition, performance funnels, affiliate marketing, and brand strategy is necessary. Knowledge of crypto, proprietary trading, or trader-driven platforms is a plus.

Responsibilities

The Chief Marketing Officer will define and execute a full-stack marketing strategy encompassing performance, content, brand, events, and community engagement. This role involves leading and managing a growing in-house marketing team, setting clear goals, KPIs, and accountability. Responsibilities include launching high-impact initiatives such as viral campaigns, influencer partnerships, affiliate programs, and offline activations. The CMO will also build scalable growth systems to support the evaluation funnel, funded accounts, and global trader expansion. Additionally, they will operate as a core member of the leadership team, collaborating cross-functionally across Breakout and Kraken.

Skills

Marketing Strategy

Growth Marketing

Performance Marketing

Brand Management

Team Leadership

Crypto

Blockchain

Risk Management

Trading Platforms

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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