Channel Strategist at Life.Church

Edmond, Oklahoma, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Non-Profit, ReligiousIndustries

Requirements

Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships
Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change
Ability to collaborate in a team environment and work independently
Ability to self-motivate, make independent decisions, and problem solve
Ability to think through the details while maintaining perspective on overall strategy
Ability to manage conflict and differing opinions while maintaining composure
Strong understanding of enterprise-level digital communication channels, including email, app, web, and SMS, and how they work together to create a cohesive communication experience
Technical proficiency with marketing tools (i.e. HubSpot, Braze, Banner, Segment, Magnolia)
Thorough understanding of communication channel tools to maximize features and capabilities

Responsibilities

Closely collaborate with the entire Life.Church Communications Team to develop strategies in alignment with overall objectives
Evaluate communication requests alongside holistic channel strategy to develop a recommended approach that supports stakeholder goals
Stay ahead of industry trends and constantly evaluate how the Church can leverage existing and emerging technology and platforms to advance church engagement
Execute strategies within related communication tools with accuracy and excellence especially in creative, content, and segmentation
Contribute to tracking and analyzing data and metrics to identify trends for communication channel and strategy efficacy both per project and holistically
Lead, support, and resource campus and ministry teams to leverage communication channels including email, web, and the Life.Church app
Develop and maintain how we empower other teams and ministries to take ownership of website and app updates while keeping a close eye on excellence
Provide guidance, tools, and training for campus and Central team members and volunteers to effectively use communication channels
Create and revise graphic visuals to support campaign messaging in digital channels
Closely collaborate with the Graphic Design and Interactive teams to ensure brand alignment, visual cohesion, and an excellent user experience
Contribute to the management of the Communication Team’s digital assets to streamline processes and reduce redundancies

Skills

Key technologies and capabilities for this role

Digital CommunicationChannel StrategyCampaign ManagementSocial MediaMarketingPublic RelationsStrategy DevelopmentTrend Analysis

Questions & Answers

Common questions about this position

Is this position full-time and salaried?

Yes, this is a full-time salaried position.

What is the salary range for the Channel Strategist role?

This information is not specified in the job description.

What tools or platforms does the role require experience with?

The role requires a thorough understanding of communication channel tools such as HubSpot, Braze, Banner, Segment, and Magnolia.

What is the company culture like at Life.Church?

Life.Church exists to lead people to become fully devoted followers of Christ, with a culture centered on leadership, mission alignment, and helping people become who God made them to be. They emphasize close collaboration within the Communications Team and across campuses and ministries.

What skills make a strong candidate for this role?

Strong candidates will have experience developing and executing digital communication strategies, proficiency with tools like HubSpot and Braze, ability to analyze data and metrics, and skills in creating graphic visuals for campaigns.

Life.Church

Offers online church services and resources

About Life.Church

Life.Church offers free church resources and a 24-month curriculum package for online ministry, leveraging online platforms for church services and kids ministry.

Edmond, OklahomaHeadquarters

1996Year Founded

VENTURE_UNKNOWNCompany Stage

Social ImpactIndustries

1,001-5,000Employees

Benefits

Retirement plan

Medical coverage

Direct primary care

Life.Church preferred provider network

Dental coverage

Vision coverage

Wellness

Childcare

FSA and DCA

Maternity and paternity leave

Adoption leave

Life insurance and accident coverage

Short and long term disability coverage

Vacation time

Development dollars

Casual dress-code

Risks

Increased competition from other Bible apps may impact YouVersion's market share.

Digital privacy concerns could affect user trust and app usage.

Expansion into regions with poor internet infrastructure may face operational challenges.

Differentiation

Life.Church's YouVersion app leads in digital religious engagement with 100 million downloads in 2023.

The church's multi-site model, including new Palm Beach location, enhances community reach.

Life.Church's involvement in the Global Leadership Summit positions it as a leadership influencer.

Upsides

YouVersion's growth in emerging markets boosts global engagement and user base.

Life.Church Worship's new album expands digital outreach and attracts younger demographics.

Hiring a former Facebook exec enhances YouVersion's social media strategy and app engagement.

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