Channel Marketing Manager (Remote) at Crowdstrike

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

7-10 years of relevant work experience in marketing with high-technology companies
Minimum 5 years channel marketing experience working directly with national partners
Expert understanding of how to drive business and marketing with and through the partner community
Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred
Thorough working knowledge of best practices in digital marketing and social media
Strong written and verbal communication skills

Responsibilities

Define annual joint marketing strategies, objectives and measures of success with Consortium, Trace3, Converge, Defy, Presidio, and ePlus
Document plans with these partners and manage executive business reviews, dashboard and reporting
Develop and implement scalable partner demand generation programs with the regional marketing teams and partners to build pipeline, awareness, and engagement
Define and execute campaigns and programs to drive awareness, engagement, and growth
Build relationships with and work closely with regional marketing teams and alliance managers to develop go-to-market plans
Work with a virtual cross-functional team to ensure overall execution against strategic objectives and priorities
Set partner marketing targets and contribution goals to the business
Manage MDF budget and funds to ensure partner investments deliver pipeline and ROI
Be an internal advocate for partners among key stakeholders

Skills

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters

2011Year Founded

$468MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan

Remote-friendly culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive health benefits + 401k plan

Paid Parental Leave, including adoption

Wellness programs

Professional development and mentorship opportunities

Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.

Recovery from last year's outage may still affect customer trust and future sales.

Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.

The company serves 44 of the Fortune 100, showcasing its strong market presence.

CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.

Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.

Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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