Channel Marketing Manager at Vanguard

Malvern, Pennsylvania, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Marketing, B2BIndustries

Requirements

Minimum five years of cumulative media planning experience
Undergraduate degree in Marketing or equivalent combination of training and experience
Experience working in the Financial Services sector or equivalent B2B experience (Top applicants will have demonstrated experience in Defined Contributions)
Experience building paid media campaigns
In depth understanding of media buying tools and common B2B digital platforms (Google, LinkedIn, Adobe, DSPs, ABM platforms)
Effective communication skills, confidence in ability to act as a decisionmaker for Paid Media and present confidently to Marketing leaders and business stakeholders
Excellent organizational, time management, and multitasking capabilities
Ability to define objectives and work with a team to develop a cohesive strategy that drives business results
A high degree of creativity, empathy, passion for marketing, and strong problem-solving ability
Located in Malvern PA and able to work three days per week in offices (Monday and Friday remote; fully remote not available)

Responsibilities

Own paid media plan development, execution, and optimization
Lead media agency briefing process; develop actionable media strategy from business goals and marketing OKRs
Serve as Media Subject Matter Expert within aligned pods, providing expertise, consultation, strategy and execution support for cross-channel, digital marketing campaigns
Support strategy development of digital marketing campaigns across paid channels and steward strategy adherence with external partners
Assist with defining the appropriate measures of success across paid channels and tactics
Partner with marketing analytics to develop test and learn approaches for digital advertising channels and share learnings with key stakeholders
Oversee the timely trafficking of assets including processing materials through to compliance and properly assigning CIDs
Ensure Paid Media campaigns adhere to compliance and legal standards working closely with these key business functions to monitor and approve all communications
Stay current on existing and emerging channels and tactics, AdTech advancements, new media trends and competitive landscape. Regularly share learnings with team and broader department
Partner with Engagement Strategists, Project Owners and Project Managers to pull together marketing plan deliverables for leadership
Provide timely performance reporting to internal stakeholders, transforming campaign metrics and market research into actionable insights

Skills

paid media planning

media strategy

digital marketing campaigns

media optimization

agency management

AdTech

marketing analytics

compliance

cross-channel advertising

test and learn

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Best-in-class medical, dental & vision coverage

Onsite health clinic & fitness center

Health Smart Rewards program

Vanguard Retirement Savings Plan

Education Benefits

PTO

Family Planning Benefist

Parental leave

Personal development opportunities

Volunteer Time Off

Risks

Competition from AI-driven platforms like Writer challenges Vanguard's traditional advisory services.

Vanguard's stake in Steelcase exposes it to the volatile furniture market.

New active bond ETFs may struggle in a low-yield environment with increasing competition.

Differentiation

Vanguard is client-owned, aligning its interests with investors, unlike traditional firms.

The firm offers low-cost investment products, making it attractive to cost-conscious investors.

Vanguard's ownership structure allows it to focus on long-term investor value.

Upsides

Vanguard's new active bond ETFs offer diversified, low-cost fixed income options.

The acquisition of Steelcase shares diversifies Vanguard's portfolio into the furniture industry.

Launching the International Dividend Growth Fund appeals to investors seeking sustainable dividend growth.

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