Channel Development Manager (Business Development) at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Minimum 5+ year experience with outstanding performance in Trade Marketing/ Shopper Marketing/ Customer Marketing/ Brand Marketing/GT Sales
Record of success in Trade Marketing and GT Channel
Understand route to market model and the selling process
Ability to engage and work with cross functions
Bachelor's degree, preferably in Business, Economic, Marketing, Trade
Good command of English
Excellent analytical skills

Responsibilities

Identify source of growth in Rural channel based on the Category, Channel & Shopper Insights as well as market understandings
Co-develop (with Marketing, CMM, CRM, Ethical team) & implement the integrated Ethical-Trade-Consumer programs which must be tailor-made for targeted Rural audiences: Retailers/ Shoppers/ Consumers
Develop & execute Rural customized Trade Programs
Understand store classification and retailer’s insights in Rural then build tailor-made programs to gain retailer’s support & endorsement
Develop & implement initiatives to drive distribution for targeted products/SKUs in Rural
Develop & implement the in-store merchandising/visibility, communication & activation programs
Develop in-store merchandising guideline matching with Rural store classification & shopper’s behaviors
Develop in-store communication & ensure quality of POSM production & implementation
Work with agencies to customize brand campaign designs to make it perfectly fit with in-store POSM, visibility & promotion gifts
Develop & execute in-store merchandising/visibility initiatives with insightful call-to-action message and visuals
Recommend clear promotional guidelines based on shopper understanding and market knowledge
Ensure all promotional investment is properly reviewed and evaluated
Lead Rural consumer promotion plan & budget management
Deploy, follow up and track Rural promotion activities, corporate with other functions, such as: Trade Admin, Finance, Purchasing, Logistics, Sales
Work with Supply Chain team for sufficient stock supply to meet the sales target
Develop & execute right activation activities with effective cost to drive sustainable offtake at right stores
Closely collaborate with Marketing, CMM & Activation, Field Operation, Sales team to ensure the smooth Push (Sales/assortment) & Pull (off-take) model
Give inputs to Marketing team for building targeted & integrated Media Plan (both traditional Media & Digital Media)
Ensure efficiency media budget spend in Rural Channel

Skills

Key technologies and capabilities for this role

Business DevelopmentChannel ManagementRural Market InsightsTrade ProgramsRetailer ProgramsShopper InsightsDistribution StrategyIn-Store MerchandisingMarketing CollaborationConsumer Programs

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What are the main responsibilities of the Channel Development Manager?

The role involves identifying growth sources in the Rural channel, co-developing integrated programs for Ethical-Trade-Consumer audiences, developing customized trade and retailer programs, driving distribution and in-store merchandising, and leading consumer promotions and activations in Rural areas.

What is the company culture like at Abbott?

Abbott emphasizes work that matters, personal growth and learning, caring for yourself and family, being your true self, career development in an international company, and is recognized as a great place to work for diversity, working mothers, female executives, and scientists.

What skills or experience make a strong candidate for this position?

Strong candidates should have deep insights into Rural channel dynamics, Category, Channel & Shopper behaviors, experience developing customized trade, retailer, and consumer programs, and the ability to collaborate with cross-functional teams like Marketing, Sales, Supply Chain, and agencies.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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