Category Strategy Manager at Halborn

Bogota, Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer HealthIndustries

Requirements

Bachelor’s degree in Industrial Engineering, International Business, Business Administration, or Marketing
Experience in category management, finance, trade marketing, and supply chain
Strategic thinking, analytical skills, and market insights
Project management, communication, negotiation, and leadership skills

Responsibilities

Define and implement category strategies, identify growth opportunities, and tailor initiatives for various sales channels (e-commerce, modern trade, pharmacy, traditional trade)
Utilize data analytics and consumer research to evaluate category performance, track trends, and assess competitive benchmarks
Partner with trade marketing and sales teams to execute go-to-market strategies, define pricing/promotional guidelines, and drive best-in-class activations
Identify unmet consumer needs to support innovation and product launches while ensuring brand strategies align with category priorities
Act as the bridge between commercial and marketing, embed category strategies into business plans, and drive a data-driven decision-making culture
Lead a team of category specialists, foster collaboration, and develop best practices for strategic execution

Skills

Key technologies and capabilities for this role

Category StrategyData AnalyticsConsumer ResearchCompetitive IntelligenceShopper Behavior AnalysisPricing StrategyPromotional GuidelinesGo-to-Market StrategyTrade MarketingE-commerceMarket Analysis

Questions & Answers

Common questions about this position

What is the salary for the Category Strategy Manager position?

This information is not specified in the job description.

Is this a remote position or what is the location requirement?

This information is not specified in the job description.

What are the required qualifications for this role?

Candidates need a Bachelor’s degree in Industrial Engineering, International Business, Business Administration, or Marketing, along with experience in category management, finance, trade marketing, and supply chain.

What is the company culture like at Haleon?

Haleon fosters collaboration, ownership, and co-creation in an inclusive environment that celebrates diversity, unique perspectives, and equitable outcomes while promoting respect and listening to different viewpoints.

What skills make a strong candidate for this position?

Strong candidates demonstrate strategic thinking, analytical skills, market insights, project management, communication, negotiation, and leadership abilities.

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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