Category Manager at Siete Family Foods

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food & Beverage, Consumer Packaged GoodsIndustries

Requirements

3+ years in food/beverage CPG sales and/or category management
Strong grasp of industry data from syndicated partners like SPINS, Circana, and/or Numerator, as well as direct customers and distributors (e.g., Whole Foods, Walmart, Target, UNFI, KeHE)
Proficiency in Excel, including vlookups and pivot tables
Comfort with Google Slides and PowerPoint (preferred)
Data-driven mindset with strong analytical skills to synthesize data, solve problems, and explain insights
Clear and concise communication for collaboration across functions
Ability to thrive in a fast-paced environment and adapt to change
Highly organized, motivated, results-driven, and curious
Skilled in storytelling with data and presenting analytics
Willingness to travel up to 15% of the time

Responsibilities

Synthesize scan and consumer data to craft compelling, fact-based selling materials; present insights and recommendations to retailers and cross-functional teams
Maintain existing internal and external analytics resources, including performance reports and customer-facing decks, on a consistent cadence; adjust insights or stories with new data to capture trends and selling points
Facilitate monthly state of the business category analysis, summarizing trends, opportunities, and risks
Partner with Sales account leads on customer-specific selling opportunities and critical information to support Siete and retailer objectives, providing on-time deliverables
Support ad hoc analytical requests for business questions from stakeholders in Marketing, Finance, and Operations, collaborating with external partners and/or consultants as needed
Represent data or reporting gaps and brainstorm ways to resolve them with manager

Skills

Key technologies and capabilities for this role

Data SynthesisScan DataConsumer DataInsights PresentationRetail RecommendationsAnalytics ResourcesPerformance ReportsCustomer DecksData StorytellingCross-functional Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Category Manager role?

The position requires 3+ years in food/beverage CPG sales and/or category management, along with a strong grasp of industry data from syndicated partners like SPINS, Circana, and/or Numerator, as well as direct customers and distributors such as Whole Foods, Walmart, Target, UNFI, and KeHE.

Is travel required for this position?

Yes, the role involves travel up to 15% of the time.

What are the main responsibilities of the Category Manager?

Key duties include synthesizing scan and consumer data to craft selling materials, presenting insights to retailers and teams, maintaining analytics resources, facilitating monthly category analysis, partnering with sales leads, supporting ad hoc requests, and identifying data gaps.

What is the company culture like at Siete Family Foods?

The culture emphasizes being a team player, clear and concise communication, collaboration across functions, thriving in a fast-paced environment, adaptability to change, and storytelling with data while being results-driven and curious.

What makes a strong candidate for this Category Manager position?

Strong candidates are data enthusiasts skilled at synthesizing and presenting insights clearly, with CPG experience, proficiency in industry tools like Excel and syndicated data sources, and the ability to collaborate cross-functionally in a fast-paced setting.

Siete Family Foods

Produces grain-free Mexican food products

About Siete Family Foods

Siete Family Foods produces grain-free Mexican-inspired food products, focusing on health-conscious alternatives to traditional cuisine. Their product line includes tortillas, tortilla chips, taco shells, dips, sauces, and seasonings, catering to those on keto, low-carb, and grain-free diets. Siete Foods operates primarily through a direct-to-consumer model via their website, while also being available in retail stores. This approach allows them to reach a diverse audience, including health-conscious consumers and individuals with dietary restrictions. Unlike many competitors, Siete Foods emphasizes family values and community engagement, offering recipes and apparel to enhance customer loyalty. Their goal is to provide delicious, accessible food options that align with various dietary needs.

Austin, TexasHeadquarters

2014Year Founded

$87.5MTotal Funding

ACQUISITIONCompany Stage

Food & Agriculture, Consumer GoodsIndustries

51-200Employees

Risks

PepsiCo acquisition may dilute Siete's family-owned brand perception.

Increased competition from other health-focused Mexican-American food brands.

Potential backlash from customers preferring independent brands over large conglomerates.

Differentiation

Siete Foods offers grain-free Mexican-inspired products with health-conscious ingredients.

The company targets diverse dietary needs, including keto, low-carb, and grain-free diets.

Siete Foods combines traditional Mexican flavors with modern health trends.

Upsides

PepsiCo's acquisition could provide Siete Foods with increased resources and market reach.

Growing consumer interest in plant-based and allergen-free foods boosts demand for Siete's products.

Collaborations with athletes enhance brand visibility and attract health-conscious consumers.

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