Category Leadership Manager at Constellation Brands

Des Moines, Iowa, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Beverages, RetailIndustries

Requirements

Research-oriented, tactical, accountable, dependable, proactive, collaborative, logical, highly flexible in analytical approach, and focused on desired outcomes
Expert ability to manipulate space management software (ProSpace, ProSpace+, or Apollo) to produce, organize, and present detailed or complex information clearly and concisely
Ability to move beyond analyzing factual data independently by grasping conceptual understanding of diverse information, screening irrelevant details, questioning data quality, and integrating themes to generate new insights
Notices when raw data appears wrong or incomplete and questions its accuracy

Responsibilities

Influences and manages all space management projects for assigned customer(s)
Influences assigned retailers' schematic process to implement key shopper insights (Shopper First Shelf)
Leads space management analysis and designs category shelf schematics following Constellation’s standardized planning processes, tools, and space strategies
Collaborates with Sales partners to determine account priorities and pursue most impactful initiatives pertaining to space, assortment, and other sales analytics
Conducts space and distribution opportunity analysis to optimize revenue and profit by improving shopping convenience
Makes product addition and deletion recommendations by brand and package
Changes sub-category or segment flow, or brand-blocking techniques as directed
Quantifies expected results of proposed planogram changes
Initiates and/or attends customer meetings as appropriate
Participates in the reset decision making process with other vendors and merchandisers
Establishes, controls, and implements retail execution plan methods and procedures to improve overall project effectiveness
Defines all incremental human resources requested and makes requests as necessary to CL Director
Counsels, guides, and provides expertise to Category Analysts (CA) or Associate Category Analysts (ACA) to improve efficiency and effectiveness, driving continual improvement
Guides CA/ACA in collecting raw data from the customer and cleanses it as necessary for accuracy prior to analysis or recommendations
Maintains schematic archives with accurate data for all required store combinations
Reports changes implemented, including physical space gains/losses by brewer/brand
Measures schematics post-implementation
Participates in a wide variety of ad-hoc analytical projects
Prepares category reviews or conducts analysis as a project lead, extracting raw data from retailer or Constellation systems (e.g., POS, loyalty, primary research, syndicated data)
Proactively identifies business growth opportunities and develops category insights, solutions, and presentations for assigned customer(s)
Attends and participates in business planning meetings
Provides input into assigned customers' Annual Business Plan and Joint Business Planning process
Seeks clarification or understanding as necessary
Updates scorecards for assigned customer(s) utilizing Constellation’s standardized format
Manages and tracks progress across all initiatives, summarizes, and regularly reports on outcomes to appropriate personnel

Skills

Space Management

Shelf Schematics

Planograms

Category Analysis

Shopper Insights

Sales Analytics

Distribution Analysis

Retail Execution

Data Collection

Project Management

Schematic Design

Revenue Optimization

Constellation Brands

Produces and markets beer, wine, and spirits

About Constellation Brands

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products are distributed through a wide network, allowing it to reach both individual consumers and large retailers. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it maintain a competitive edge in the market. The company's goal is to create brands that encourage human connections while also being committed to sustainability and responsible operations.

Rochester, New YorkHeadquarters

1945Year Founded

IPOCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Retirement Plan

Professional Development Budget

Risks

Increased competition in non-alcoholic beverages may impact Constellation's market share.

Integration challenges with Sea Smoke winery could pose financial risks.

Health-conscious trends may reduce sales of traditional alcoholic beverages.

Differentiation

Constellation Brands owns iconic brands like Corona and Modelo, exclusive to the U.S. market.

The company focuses on sustainability, enhancing brand loyalty among eco-conscious consumers.

It has a diverse portfolio, including beer, wine, spirits, and non-alcoholic beverages.

Upsides

Growing demand for premium beverages aligns with Constellation's acquisition of boutique wineries.

Investment in non-alcoholic brand TOST taps into rising health-conscious consumer trends.

RTD market growth supports Constellation's stake in Austin Cocktails and Archer Roose.

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