[Remote] Casino Social Media Associate at DraftKings

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's degree in Marketing, Communications, Media Studies, or a related field
Strong knowledge of the Online Casino space
In-depth knowledge of major social media platforms (Facebook, Twitter/X, Instagram, TikTok, etc.) and their best practices
Exceptional written and verbal communication skills, with a keen ability to adapt tone and messaging for different audiences
Strong interpersonal skills and the ability to build and maintain relationships, both online and offline
Familiarity with Adobe Photoshop and Adobe Premiere
Ability to analyze basic social media metrics and KPIs with native platform analytics tools
Passion for and understanding of the brand's industry, values, and target audience

Responsibilities

Create engaging social media content optimized to respective social platforms, including graphics and videos
Curate social content with an understanding of storylines in sports culture, pop culture, and sports betting
Plan and schedule posts across various social media platforms, such as Instagram, TikTok, Twitter/X and Facebook, while monitoring and responding to comments and mentions, fostering positive interactions with the audience
Assist in maintaining a content calendar, ensuring regular and consistent posting
Stay updated on social media trends and best practices to implement in content strategy
Create simple graphics and visuals using Photoshop
Monitor and respond to comments and mentions on social media platforms

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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