Social Media and Marketing Specialist
BlinkistSalary not specified
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Internship, Entry Level & New GradExperience Level
InternshipJob Type
UnknownVisa
Cryptocurrency, Media, Digital AssetsIndustries
Requirements
- Currently pursuing or recently completed a degree in Business, Marketing, Communications, Journalism or related field
- Strong knowledge of the crypto space and its audiences (Twitter, Discord, Telegram culture)
- Ability to craft engaging social posts: short captions, simple memes, and headline ideas for short-form videos
- Willing (to work part-time, at least 20 hours per week; implied suitability for student or early-career professional)
Responsibilities
- Assist senior team members in designing and executing a cross-platform social strategy for The Block
- Help gather input from key stakeholders and contribute fresh ideas for campaigns
- Draft and share highlights from The Block’s research and reporting to major media outlets under guidance
- Support efforts to showcase and promote in-house talent
- Help maintain the content calendar, ensuring upcoming releases and product announcements are accurately tracked
- Contribute to daily posting and community interactions to attract crypto-interested followers and boost engagement
- Repackage editorial, research, and video content into platform-specific formats (X/Twitter, LinkedIn, Instagram, YouTube, TikTok)
- Collect and organize engagement metrics, preparing weekly or monthly recap data for the marketing team
- Track crypto news, memes, and sentiment to flag timely opportunities for posts
- Collaborate with writers and video producers to brainstorm social-friendly story formats
- Assist with giveaways, collaborations, and cross-promotions with crypto creators and brands
- Monitor comments and discussions for misinformation or sentiment changes, escalating issues to the team when needed
- Gain hands-on experience with Slack, Adobe Creative Suite, Figma, Megaphone, Twitter/X Analytics, YouTube Studio, ChatGPT, Trint, Epidemic Sounds, Dropbox, and Riverside
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this position remote?
Yes, this is a remote position where you will work with a high-performance team.
What is the compensation for the Social Media Intern role?
The job offers competitive compensation, equity, and a benefits package, though specific details are not provided.
What are the key responsibilities for this intern role?
Responsibilities include assisting with cross-platform social strategy, content creation, community interactions, maintaining the content calendar, and repackaging content for platforms like X/Twitter, LinkedIn, Instagram, YouTube, and TikTok.
What is the company culture like at The Block?
The Block has a high-performance, remote team spanning 5 continents and 15+ time zones that values ownership, speed, clarity, diverse perspectives, and inclusivity.
What are the time commitment and ideal candidate profile for this internship?
This is a part-time role requiring at least 20 hours per week, ideal for a student or early-career professional interested in social media, with a focus on crypto conversations.
The Block
News, research, and data on digital assets
About The Block
The Block provides information and analysis in the digital assets sector, catering to investors, professionals, and decision-makers. It focuses on three main areas: news, research, and data. By delivering timely and objective insights, The Block helps its clients understand and navigate the complexities of digital assets. The company stands out from competitors by offering premium content, including in-depth reports and market analysis, which are accessible through subscriptions, advertising, and partnerships. The goal of The Block is to be a trusted source of information that empowers its clients to make informed decisions in the rapidly changing digital asset landscape.
New York City, New YorkHeadquarters
2018Year Founded
$3.4MTotal Funding
SEEDCompany Stage
Data & Analytics, Crypto & Web3Industries
51-200Employees
Benefits
Unlimited Paid Time Off
Remote Work Options
401(k) Company Match
Family Planning Benefits
Fertility Treatment Support
Wellness Program
Risks
Increased competition from CoinDesk could impact The Block's market share and growth.
Expansion into Asian markets may expose The Block to regional regulatory challenges.
Rapid growth may strain The Block's infrastructure, affecting service quality and reliability.
Differentiation
The Block offers comprehensive insights into digital assets, bridging traditional finance and technology.
It serves as a trusted moderator and authoritative voice in the digital assets space.
The Block's three pillars: news, research, and data, provide objective and timely information.
Upsides
The Block achieved 40% growth in pageviews and 33% rise in unique users recently.
Expansion into Asian markets opens new opportunities for audience and revenue growth.
The surge in institutional investment in cryptocurrencies increases demand for The Block's insights.
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