Senior Project Manager - Digital Advertising (Remote)
VerisartSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Retail, Digital MarketingIndustries
Requirements
- College or University diploma in Marketing or equivalent
- 3+ years experience in Customer Success or Account Management in digital media
- 3+ years experience managing clients and relationships
- Project Management experience
- Broad knowledge of all media channels with digital focus
- Familiarity with campaign evaluation metrics and media buying
- Excellent written and verbal communication skills
- Working knowledge of analytics tools
- Age – 16 or older (minimum qualification)
Responsibilities
- Manage advertiser campaigns and revenues for a select key category
- Build strategic campaign recommendations based on deep understanding of brands business goals and marketing objectives
- Lead the campaign kick-offs, creative process, measurement workflow, and performance discussions with clients
- Provide technical guidance on campaign specifics and work through troubleshooting/conflict resolution
- Partner closely with campaign management on campaign activation, trafficking & optimizations
- Manage sales pipeline with Client Partner by entering all campaigns and campaign details throughout the sales process into CRM system accurately and timely through to ensuring billing occurs
- Collaborate with Ad Operations, Ad Sales, and Creative Ops teams ensuring high quality of campaign execution, working within team service level agreements
- Use analytics to build and present campaign reports and share actionable insights and recommendations to support advertiser’s strategy to drive incremental revenue
- Monitor campaign performance, create reports, and provide actionable recommendations to improve revenue performance
- Build successful client-advertiser relationships through understanding of the client’s business, expectation management, and ensuring campaign strategies and tactics deliver on clients’ needs
- Bridge Walmart Connect’s omni-channel portfolio of tactics to deliver comprehensive media strategy
- Promote a culture of continuous improvement and cross-functional collaboration
- Develop strategies to optimize sales operations, improve productivity, and enhance revenue generation
- Collaborate with product management, development teams, and other cross-functional teams to deploy advertising solutions and ensure effective campaign execution
- Create and manage business intelligence dashboards to provide insights and guide decision-making
Skills
Account Management
Campaign Management
Media Strategy
Client Relationship Management
Performance Analysis
Business Intelligence
Dashboards
Cross-Functional Collaboration
Problem-Solving
Revenue Optimization
Creative Process
Measurement Workflow
Troubleshooting
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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