Campaign Operations Specialist at Podium

Guatemala, Guatemala, Guatemala

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, SaaSIndustries

Requirements

Excellent organizational skills with the ability to manage multiple projects simultaneously, ensuring timely and accurate campaign execution
Exceptional attention to detail to manage complex campaign setups and data accuracy
Quick learner with an ownership mentality, proactive in identifying and solving problems
Experience using project management tools such as Asana (highly preferred)
Strong communication skills, capable of effectively collaborating across cross-functional teams
Basic familiarity with digital marketing strategies and lifecycle marketing concepts
Previous experience with Marketo, Salesforce, or similar marketing automation tools (preferred)

Responsibilities

Own the end-to-end campaign setup, including audience segmentation, UTM creation, list uploads, and asset management for various marketing channels (e.g., email, SMS, mobile push, events, and other demand generation)
Complete campaign setup & execution across platforms including Marketo, Salesforce, Podium, and Asana, ensuring robust tracking, timely launches, campaign quality assurance, and correct attribution
Assist in marketing automation tasks, such as cloning and editing Marketo templates, testing messages, and promptly resolving technical issues
Make updates to Podium's CMS to publish new content on the website for marketing use
Maintain data integrity, ensuring accurate synchronization between platforms, and support accurate performance reporting
Collaborate proactively with marketing operations, sales, and content teams to ensure cohesive strategy execution aligned with business objectives
Continuously optimize campaign workflows to improve efficiency, reduce errors, and enhance cross-team collaboration
Support ideation, creation, and optimization of marketing content to elevate campaign effectiveness

Skills

Marketo

Salesforce

Asana

Podium

CMS

UTM

Audience Segmentation

Marketing Automation

Email Marketing

SMS Marketing

List Uploads

Asset Management

Podium

Streamlines local business communications and payments

About Podium

Podium delivers a multi-product platform specifically designed for local businesses, combining AI technologies to enhance communication, facilitate payments, and manage text marketing campaigns effectively. The company's robust features, including review generation, webchat, text messaging, and phone call management, not only optimize day-to-day operations but also drive local business growth. Working at Podium offers the opportunity to contribute to innovative solutions that make significant impacts in how local businesses engage with their customers and manage their services efficiently.

Lehi, UtahHeadquarters

2014Year Founded

$407.2MTotal Funding

SERIES_DCompany Stage

Enterprise Software, Fintech, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Open and transparent culture

Remote first work setting for Engineering & Product

Great opportunities for career growth

401(k) with a competitive matching contribution plan

Unlimited vacation (yes, we want you to have a work-life balance)

Great medical, dental, vision benefits

Lots of Swag

Risks

Twilio's acquisition of Zipwhip may increase competition in business texting services.

Strategic shifts by new CMO Pauline Reader might not align with customer expectations.

Podium's exposure to the water heater market could face demand fluctuations and regulatory changes.

Differentiation

Podium offers a unique messaging platform tailored for local business interactions.

The platform integrates seamlessly with various communication channels for unified customer experiences.

Podium's tools enable businesses to gather online reviews and enhance customer relationships.

Upsides

Podium's partnership with Bradford White enhances its reach in the contractor market.

The rise of SMS marketing with a 98% open rate benefits Podium's messaging platform.

Integration with AI-driven chatbots boosts customer interaction and satisfaction for Podium users.

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