Campaign Manager at Pixability

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AdTech, Digital AdvertisingIndustries

Requirements

Love testing new advertising tactics, optimizing client KPIs, and leveraging campaign results to enhance future media buys
Exceptional attention to detail
Ability to understand client needs and translate them into objectives
Positive attitude
Quick learner with aptitude to pick up subtle nuances on the fly
Effective time management and flexibility to adapt to changes in a fast-paced environment

Responsibilities

Traffic, pace, optimize, and report on YouTube video ad campaigns
Maintain a deep understanding of the Google Ads platform including all campaign objectives, goals, subtypes, targeting options, & ad specs pertaining to YouTube video ad campaigns
Develop best practices for all YouTube campaign types including Video Reach Campaigns, Video View Campaigns, Demand Gen Campaigns & more
Interpret data, create insights, and translate it into applicable changes to increase client KPIs, to help develop benchmarks, and to forecast delivery
Troubleshoot issues related to pacing, delivery, and scale to ensure campaigns stay on track and deliver in full and on-time for each specific flight
Help internal teams as well as clients with anything related to tracking/tagging/pixels to ensure properly capturing all website activity and conversion events
Proactively escalate issues and communicate potential challenges to relevant stakeholders
Monitor client, competitor, and industry changes and share noteworthy insights with the broader team
Actively contribute to the overall success of the Campaign Management Team through proactive knowledge sharing, establishing best practices, conceptualizing automation features, helping to streamline processes, etc
Possess the ability to breakdown campaign complexities in a digestible way, and document all learnings so colleagues can benefit from your knowledge
Work with Product and Engineering teams to explore automation opportunities and to help implement repeatable processes to drive efficiency and scalability across campaigns
Serve as the liaison between Sales, Customer Success, Data Science, Product, and Engineering for all YouTube and Google Ads/DV360 initiatives
Partake in the monetization of the platform, impacting the company’s bottom line by providing end-to-end campaign management
Interact with client teams and peers regularly, reporting on progress and collaborating on campaign recommendations

Skills

Google Ads

DV360

YouTube

Video Advertising

Campaign Management

Campaign Optimization

KPIs

Advertising Operations

Pixability

Optimizes YouTube advertising for brands

About Pixability

Pixability specializes in optimizing YouTube advertising for brands and agencies across various industries, including fashion, beauty, sports, gaming, travel, food, automotive, and quick-service restaurants. The company provides a platform that offers insights, brand suitability, and performance metrics, ensuring that ads are placed in contexts that align with the brand's values and target audience. This helps maintain brand safety and avoids content that could harm the brand's reputation. Pixability operates on a business model that includes both self-serve and managed services, allowing clients to either manage their own campaigns or have Pixability's team handle the optimization. The platform performs 37,000 optimizations daily to ensure ads reach the most relevant viewers, maximizing return on investment. Pixability's goal is to enhance video marketing strategies for its clients by providing effective advertising solutions tailored to their needs.

Boston, MassachusettsHeadquarters

2008Year Founded

$26.7MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Consumer SoftwareIndustries

51-200Employees

Benefits

Unlimited Paid Time Off

Stock Options

Risks

Emerging platforms like TikTok and Instagram Reels increase competition in video advertising.

Privacy concerns and data regulations may lead to advertiser backlash.

Economic downturns could reduce spending on video advertising, impacting revenue.

Differentiation

Pixability is the only YouTube Measurement Partner certified for Brand Suitability.

PixabilityONE platform offers unique insights not available elsewhere in the industry.

Pixability performs 37,000 optimizations daily, ensuring maximum ad relevance and ROI.

Upsides

Partnership with Cedara attracts environmentally-conscious brands seeking emissions management solutions.

New contextual data solution addresses transparency and brand suitability in CTV advertising.

Expansion of diverse creator networks aligns with industry trends towards diversity and inclusion.

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