Campaign Management Analyst at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Oil and Gas, Marketing, Professional ServicesIndustries

Requirements

Any Graduation
3 to 5 Years of Experience
Skill in Marketing Operations - Campaign Management
B2B Sales Transformation knowledge
Strong written and verbal communication skills
Excellent organizational and project management abilities
Proficiency in Microsoft Office especially PowerPoint and other presentation tools
Basic knowledge of content creation and design software (e.g., Adobe Creative Suite, Microsoft Office)
Experience in coordinating events and training programs
Ability to work collaboratively with sales and marketing teams
Strong attention to detail and problem-solving skills
Experience with project management tools like Workfront, Jira, ServiceNow
Basic knowledge of graphic design principles and tools
Proficiency in virtual communication platforms (e.g., Zoom, Microsoft Teams)
Familiarity with customer relationship management (CRM) systems
Good understanding of digital marketing, email marketing, and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation Studio, Google DV360, and Responsys
Experience with data analysis and reporting tools (e.g., Microsoft Excel, Google Analytics) - good to have

Responsibilities

Understanding client requirements for multichannel campaigns/content and cascading tasks to content authors/art workers
Managing and triaging tickets to relevant teams as per agreed timelines
Ensuring standards and data privacy compliance for every campaign
Maintaining high quality standards for campaign delivery and ensuring timelines are met with quality
Executing projects in line with project management principles (communication, stakeholder management, risk & issue management)
Planning, executing, tracking, and analyzing direct marketing campaigns
Managing the entire lifecycle of a marketing campaign from inception to launch to evaluation of results
Analyzing the effectiveness of marketing campaigns using ROI calculations
Ensuring process, metrics, and reporting compliance for every campaign throughout the various stages of campaign journey & delivery
Multitasking with responsibilities including creation of sales collateral, coordinating training programs, managing product demonstrations, and providing event support

Skills

Key technologies and capabilities for this role

Campaign ManagementMarketing OperationsB2B SalesProject ManagementStakeholder ManagementRisk ManagementData Privacy ComplianceMultichannel CampaignContent ManagementTicket Triage

Questions & Answers

Common questions about this position

What experience level is required for the Campaign Management Analyst role?

The role requires 3 to 5 years of experience.

What are the key skills needed for this position?

Key skills include campaign management, understanding client requirements for multichannel campaigns, project management principles like communication and stakeholder management, and knowledge of digital marketing technologies such as Salesforce Marketing Cloud, Salesforce CRM, Google DV360, and Responsys. Strong organizational skills, creativity, and effective communication with stakeholders are also essential.

What qualifications are needed for this job?

Any Graduation is required.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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