Bachelor’s Degree in Marketing, Business, Communications, or a related field or equivalent experience
Typically participates in a formal training program for 6 months to a year
Performs work under close supervision and technical direction
Developing understanding of marketing principles and practices
Works on assignments of low technical complexity
Strong written and verbal communication skills
Gaining (inferred as gaining relevant skills or experience based on context)
Responsibilities
Develops skill and knowledge in conducting market research and networking to identify trends, customer needs, and competitive landscape
Learns to create and execute marketing campaigns across various channels, including digital, print, and social media
Participates in engaging with existing and prospective new customers to build relationships to achieve the division’s targeted profit goals
Assists in creating compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials
Learns to monitor and analyze the performance of marketing activities and campaigns, including tracking statistics on prospect lists, hit ratios, business retention and new business production
May assist in supporting underwriting in fact gathering, underwriting, and pricing of renewals
May assist in preparing reports to analyze and develop existing business profile/mix and the quality and quantity of new business
Develops skills to promote additional coverage/programs to existing accounts and achieve premium development and retention/persistency goals
May assist with coordinating/transferring books of business and ongoing contract management