Business Development & Marketing Manager - Healthcare at IQVIA

Sofia, Sofia City Province, Bulgaria

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

5+ years in marketing, offering development, product management or a similar role
Exposure to healthcare and big data technologies (strong advantage)
Excellent communicator and collaborator in both English and Bulgarian
Proficient in internal inventory research, market research, and competitive analysis
Strong business acumen and strategic thinking
Experience leading cross-functional teams
Ability to influence and negotiate with stakeholders
Skilled in partnership management to enhance product offerings

Responsibilities

Define, design, and position products, components, or platforms with product governance
Apply structured product lifecycle management principles and agile development practices to ensure scalability and standardization across data products
Develop and implement IQVIA's data products across the organization, focusing on market demand
Incorporate trend analysis of internal demand patterns, customer needs, and competitive landscape to align product strategy with global standards
Own product roadmaps, balancing short-term deliverables with long-term strategy
Include performance metrics monitoring and ROI calculations to support strategic decisions
Prepare and present product updates, strategies, and business cases to executives
Manage marketing and communication activities in line with corporate strategy
Regular interactions with key data suppliers to maintain critical data supply relationships, negotiate data supply fees, identify new data sources, and manage contract negotiations
Develop strategy for expanding scope of existing contracts and identifying new business opportunities
Co-manage annual product budget setting, staffing, and multi-year forecasting to deliver business value
Integrate financial modeling and pricing strategies to optimize product positioning and profitability

Skills

Business Development

Product Management

Marketing

Strategy Development

Product Roadmaps

Agile Development

Market Analysis

Trend Analysis

ROI Calculation

Executive Presentations

Contract Negotiation

Budget Management

Data Supplier Management

IQVIA

Advanced analytics and clinical research services

About IQVIA

IQVIA provides advanced analytics, technology solutions, and clinical research services specifically for the life sciences industry. Their services utilize extensive data resources and technology to create connections within healthcare, allowing clients to gain insights that help speed up the development and marketing of new medical treatments. This process is facilitated by their IQVIA Connected Intelligence™ system, which offers quick and flexible insights. IQVIA stands out from competitors by focusing on patient privacy, employing various technologies to protect individual data. The company's goal is to enhance healthcare outcomes by supporting biotech, pharmaceutical, and medical device companies, as well as researchers and government agencies, in understanding diseases and advancing medical science.

Durham, North CarolinaHeadquarters

1998Year Founded

$3,526MTotal Funding

POST_IPO_EQUITYCompany Stage

Cybersecurity, Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Rapid advancement of cancer vaccines may disrupt traditional clinical research models.

Proliferation of disparate technological solutions causes technology overload in clinical trials.

Generative AI technologies face challenges in adoption due to data privacy concerns.

Differentiation

IQVIA leverages advanced analytics and big data for life sciences solutions.

The company offers privacy-enhancing technologies to protect individual patient data.

IQVIA's AI Assistant provides rapid, actionable insights for healthcare and life sciences.

Upsides

Increased adoption of decentralized clinical trials enhances patient-centric study designs.

AI-driven drug discovery accelerates identification of potential drug candidates.

Expansion of telemedicine facilitates remote patient monitoring and data collection.

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