Business Development Manager at Madison Logic

New York, New York, United States

Madison Logic Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, B2B Technology, AdvertisingIndustries

Requirements

  • University Degree, or equivalent experience
  • 5+ years successful experience selling B2B digital marketing solutions
  • Knowledge of Madison Logic and/or Account Based Marketing (huge plus)
  • Strong technical aptitude to pitch technically advanced platform
  • Consultative sales style with strong experience selling solutions
  • Ability to thrive in a fast-paced environment

Responsibilities

  • Hunt New Business: Research and target enterprise accounts using LinkedIn Sales Navigator, ZoomInfo, and Madison Logic’s proprietary ABM data
  • Multi-Channel Outreach: Execute personalized cold emails, calls, LinkedIn messages, and video prospecting to generate interest
  • Qualify & Book Meetings: Uncover pain points, align Madison Logic’s ABM solutions, and secure qualified discovery calls
  • Demo & Close Deals: Run discovery demos, handle objections, negotiate terms, and close new logos
  • Pipeline Management: Track all activity in Salesforce, maintain accurate data, and hit daily/weekly KPIs (100+ activities, 3–5 meetings booked/week)
  • Collaborate: Partner with AEs, Marketing, and Data teams to refine messaging and targeting strategies
  • Stay Sharp: Master ABM trends, competitive landscape, and Madison Logic’s platform to speak fluently with CMOs, VPs of Marketing, and Demand Gen leaders

Skills

Business Development
New Business Acquisition
B2B Marketing
Account-Based Marketing
Sales Hunting
Research
Lead Generation
Strategic Sales
Client Relationship Management
Market Analysis

Madison Logic

Provides Account-Based Marketing solutions

About Madison Logic

Madison Logic provides Account-Based Marketing (ABM) solutions aimed at helping businesses improve their sales processes and marketing returns. Their services include ABM Content Syndication, ABM Display Advertising, and LinkedIn Social Advertising, which focus on delivering relevant content to potential customers at key moments in their buying journey. Madison Logic's offerings integrate with major platforms like Marketing Automation Platforms and Customer Relationship Management systems, facilitating better collaboration and informed decision-making based on data. Unlike many competitors, Madison Logic operates on a subscription and performance-based pricing model, ensuring clients can see tangible results in terms of pipeline growth and revenue. The company's goal is to assist enterprises in optimizing their marketing strategies to drive faster revenue generation on a global scale.

New York City, New YorkHeadquarters
2005Year Founded
$972.7KTotal Funding
EARLY_VCCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees

Benefits

Health insurance - Insurance plans that meet the needs of you and your family, with generous contributions.
Mental health - Access to Employee Assistance Programs and wellness benefits.
Retirement benefits - 401k (US) and Pension (international) plans with a generous annual employer match.
Educational benefits - Educational reimbursement (global) and employer-paid student loan contributions (US).
Professional development - Global mobility program and access to LinkedIn Learning materials.
Employee recognition - Receive points each month and recognize peers for a job well done!
Monthly allowance - Monthly allowance valued at $100 per month to redeem in gift cards or cash.
Anniversary rewards - Get rewarded each year for your anniversary at Madison Logic.
Paid time off - Flex days, volunteer days, and generous PTO.
Flexible or remote work - Work from home or create a hybrid schedule if you are near an office location.
Legal & Financial Services Benefits
Wellness Initiatives like Gym Membership Discounts
Employer-paid Life, AD&D and Short-term Disability insurance.

Risks

Shift towards consumer channels may dilute B2B focus.
Over-reliance on AI tools could impact personalized customer interactions.
Dependency on third-party technologies like Gong may pose risks if partnerships change.

Differentiation

Madison Logic integrates seamlessly with major platforms like CRM and LinkedIn.
The ML Platform uses proprietary data to identify accounts likely to purchase.
Madison Logic offers a comprehensive suite of ABM services, including content syndication and display advertising.

Upsides

Increased investment in AI tools enhances Madison Logic's data-driven strategies.
Integration with Gong boosts sales and marketing collaboration for smarter decision-making.
ABM Connected TV launch enhances targeting and visibility in digital marketing.

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