Business Development Manager at Madison Logic

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, B2B Technology, AdvertisingIndustries

Requirements

University Degree, or equivalent experience
5+ years successful experience selling B2B digital marketing solutions
Knowledge of Madison Logic and/or Account Based Marketing (huge plus)
Strong technical aptitude to pitch technically advanced platform
Consultative sales style with strong experience selling solutions
Ability to thrive in a fast-paced environment

Responsibilities

Hunt New Business: Research and target enterprise accounts using LinkedIn Sales Navigator, ZoomInfo, and Madison Logic’s proprietary ABM data
Multi-Channel Outreach: Execute personalized cold emails, calls, LinkedIn messages, and video prospecting to generate interest
Qualify & Book Meetings: Uncover pain points, align Madison Logic’s ABM solutions, and secure qualified discovery calls
Demo & Close Deals: Run discovery demos, handle objections, negotiate terms, and close new logos
Pipeline Management: Track all activity in Salesforce, maintain accurate data, and hit daily/weekly KPIs (100+ activities, 3–5 meetings booked/week)
Collaborate: Partner with AEs, Marketing, and Data teams to refine messaging and targeting strategies
Stay Sharp: Master ABM trends, competitive landscape, and Madison Logic’s platform to speak fluently with CMOs, VPs of Marketing, and Demand Gen leaders

Skills

Key technologies and capabilities for this role

Business DevelopmentNew Business AcquisitionB2B MarketingAccount-Based MarketingSales HuntingResearchLead GenerationStrategic SalesClient Relationship ManagementMarket Analysis

Questions & Answers

Common questions about this position

What compensation and benefits does Madison Logic offer?

Madison Logic provides access to competitive compensation and benefits that reward your contributions, along with a lifestyle spending account for wellness and work-from-home perks.

Is this role remote or does it require office work?

The job description mentions a lifestyle spending account for work-from-home perks, suggesting remote work flexibility, but no specific remote or office policy is detailed.

What are the key qualifications for the Business Development Manager role?

Candidates need a university degree or equivalent experience and 5+ years of successful experience selling B2B solutions.

What is the company culture like at Madison Logic?

The culture is built on values of Accountability, Team, Urgency, Respect, Integrity, and Innovation, with a focus on belonging, professional development, employee recognition, global collaboration, and yearly team offsites.

What makes a strong candidate for this Business Development Manager position?

Strong candidates will have 5+ years of successful B2B sales experience, skills in multi-channel outreach using tools like LinkedIn Sales Navigator and ZoomInfo, proficiency in Salesforce, and the ability to hunt new enterprise business and hit KPIs like 100+ activities and 3-5 meetings per week.

Madison Logic

Provides Account-Based Marketing solutions

About Madison Logic

Madison Logic provides Account-Based Marketing (ABM) solutions aimed at helping businesses improve their sales processes and marketing returns. Their services include ABM Content Syndication, ABM Display Advertising, and LinkedIn Social Advertising, which focus on delivering relevant content to potential customers at key moments in their buying journey. Madison Logic's offerings integrate with major platforms like Marketing Automation Platforms and Customer Relationship Management systems, facilitating better collaboration and informed decision-making based on data. Unlike many competitors, Madison Logic operates on a subscription and performance-based pricing model, ensuring clients can see tangible results in terms of pipeline growth and revenue. The company's goal is to assist enterprises in optimizing their marketing strategies to drive faster revenue generation on a global scale.

New York City, New YorkHeadquarters

2005Year Founded

$972.7KTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health insurance - Insurance plans that meet the needs of you and your family, with generous contributions.

Mental health - Access to Employee Assistance Programs and wellness benefits.

Retirement benefits - 401k (US) and Pension (international) plans with a generous annual employer match.

Educational benefits - Educational reimbursement (global) and employer-paid student loan contributions (US).

Professional development - Global mobility program and access to LinkedIn Learning materials.

Employee recognition - Receive points each month and recognize peers for a job well done!

Monthly allowance - Monthly allowance valued at $100 per month to redeem in gift cards or cash.

Anniversary rewards - Get rewarded each year for your anniversary at Madison Logic.

Paid time off - Flex days, volunteer days, and generous PTO.

Flexible or remote work - Work from home or create a hybrid schedule if you are near an office location.

Legal & Financial Services Benefits

Wellness Initiatives like Gym Membership Discounts

Employer-paid Life, AD&D and Short-term Disability insurance.

Risks

Shift towards consumer channels may dilute B2B focus.

Over-reliance on AI tools could impact personalized customer interactions.

Dependency on third-party technologies like Gong may pose risks if partnerships change.

Differentiation

Madison Logic integrates seamlessly with major platforms like CRM and LinkedIn.

The ML Platform uses proprietary data to identify accounts likely to purchase.

Madison Logic offers a comprehensive suite of ABM services, including content syndication and display advertising.

Upsides

Increased investment in AI tools enhances Madison Logic's data-driven strategies.

Integration with Gong boosts sales and marketing collaboration for smarter decision-making.

ABM Connected TV launch enhances targeting and visibility in digital marketing.

Land your dream remote job 3x faster with AI

Try Jobo Free