Business Development Manager, Brand & Celebrity Partnerships at Tencent

Munich, Bavaria, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
Genuine passion for gaming, social media, and influencer marketing. Regular player of video games will be a plus, ideally with familiarity or interest in battle royale titles like PUBG Mobile
5–7 years of experience in business development, partnerships, or talent management, ideally within entertainment, gaming, or consumer tech
Proven success in managing celebrity and influencer partnerships and commercial deals
Strong negotiation, communication, and stakeholder management skills
Solid understanding of social media platforms, influencer ecosystems, and digital trends
Proficient with influencer marketing tools and data analysis for campaign optimization
Creative thinker with strong problem-solving, organizational, and project management abilities
Experience in budget management and financial planning
Established network of German content creators and ability to build long-term relationships
Proactive, adaptable, and able to manage multiple priorities in a fast-paced, multicultural environment
Comfortable with both written and spoken communications. Strong attention to detail for grammar and spelling is required. Proficiency in both English and German will be a plus

Responsibilities

Identify, evaluate, and negotiate strategic partnerships to expand PUBG Mobile’s and other games' reach and strengthen the brand in key markets
Develop and manage commercial deals with agencies, brands, and ecosystem partners
Monitor industry trends, competitive activities, and emerging opportunities to drive growth
Collaborate cross-functionally with marketing, product, and esports teams to ensure alignment and maximize partnership value
Lead the strategy and execution of celebrity and influencer endorsement campaigns
Source, evaluate, and manage relationships with talent, talent agencies, and representatives
Negotiate contracts and ensure all deliverables align with brand objectives and campaign KPIs
Drive creative integration of celebrities into campaigns, events, and in-game activations
Be the strategic POC for comms transversal projects and support to build capabilities
Work on transversal KPIs that can support content creators performance, country insights and share them with the team
Support the organization of select communication projects RFPs to increase the regional pool of vendors
Support the reporting and timeline of the communication projects

Skills

Business Development

Partnership Negotiation

Celebrity Endorsements

Influencer Collaborations

Contract Negotiation

Strategic Planning

Industry Trend Analysis

Cross-Functional Collaboration

Brand Management

Esports

Talent Management

Commercial Deals

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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