Business Development at Nielsen

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Broadcasting, PublishingIndustries

Requirements

Results-driven and commercially minded sales leader
Deep expertise in data and measurement solutions
Proven track record of closing high-value deals with broadcasters and publishers
Strategic thinker able to capitalize on new opportunities
Thrives in a strong team-based environment
Effective communication skills
Values people and the benefit of teamwork
Result-driven
Shows integrity and responsibility
Positive and solution-focused
Shows initiative, innovation, and a strong desire to improve

Responsibilities

Prospect, network, and build senior-level relationships across broadcasters and publishers in the UK and Western Europe
Generate a pipeline of high-value opportunities aligned with NIQ’s growth strategy
Employ a consultative approach to understand client needs and position NIQ solutions effectively
Lead deal cycles end-to-end, from proposal development, negotiation, and execution
Work with Product, Commercial, and Operations Leads to curate client input for developing and prioritizing new and upgraded solutions
Develop client relationships to maximize renewals, upsells, and expansion opportunities
Deliver insightful presentations and educate clients on NIQ capabilities and resources
Achieve sales quota consistent with NIQ margin goals and delivery expectations
Collaborate with Sales Enablement and Product teams to ensure client satisfaction, renewal, and growth
Represent NIQ Media at industry events and serve as a trusted advisor in the media landscape

Skills

Business Development

Sales

Prospecting

Pipeline Generation

Deal Negotiation

Client Relationship Management

Consultative Selling

Data Solutions

Audience Measurement

Media Sales

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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