Business Development & Partnerships Specialist - Canada at Baidu USA

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

NoVisa

Advertising, Media, ProgrammaticIndustries

Requirements

1–3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships (DSP/SSP exposure preferred)
Proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth
Strong understanding of programmatic technologies (ad servers, SSPs, header bidding) or ability to learn quickly
Excellent communication, negotiation, and relationship-building skills
Analytical mindset with the ability to monitor performance metrics and recommend optimizations
Self-starter who thrives in a fast-paced, collaborative environment
Bachelor’s degree in Business, Marketing, or related field preferred
Ability to work on-site 5 days a week

Responsibilities

Prospect, pitch, and onboard new SSPs, premium publishers, OEMs, app developers, and other media partners to expand MediaGo’s supply inventory
Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace (PMP) setups
Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with SSPs and publishers
Collaborate with finance and legal to finalize agreements that maximize mutual value
Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth
Align with demand teams to match high-value buyers with premium supply sources
Maintain a structured pipeline of publisher and partner prospects
Accurately forecast integrations, supply growth, and revenue contributions
Monitor industry trends, competitor activity, and emerging opportunities (CTV, in-app, identity solutions)
Provide insights that shape MediaGo’s supply strategy and positioning in the market
Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success
Track and analyze partner performance metrics
Prepare regular reports and share actionable insights with internal stakeholders

Skills

Business Development

Partnerships

Publisher Acquisition

SSPs

OEMs

App Developers

Commercial Negotiations

Revenue Sharing

Private Marketplace

PMP

Yield Optimization

Monetization Strategy

Pipeline Management

Forecasting

Programmatic Advertising

Baidu USA

Culturally tailored search technology provider

About Baidu USA

Baidu's main product is an intelligent, culturally tailored search technology that powers various community-based and vertical search-based products, including web search, Baidu PostBar, Baidu Knows, Baidu Encyclopedia, Maps, Image Search, Video Search, and News Search. Their cutting-edge Box Computing Open Platform provides deep-linked content and applications directly through the search box, demonstrating their commitment to continually innovating to enhance user experience.

3822+XCF, Shang Di Shi Jie, Hai Dian Qu, Bei Jing Shi, China, 100193Headquarters

2000Year Founded

$8,590.8MTotal Funding

EARLY_STAGE_VCCompany Stage

Data & AnalyticsIndustries

10,001+Employees