Business Development & Partnerships Specialist - Canada at Baidu USA

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

NoVisa

Advertising, Media, ProgrammaticIndustries

Requirements

1–3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships (DSP/SSP exposure preferred)
Proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth
Strong understanding of programmatic technologies (ad servers, SSPs, header bidding) or ability to learn quickly
Excellent communication, negotiation, and relationship-building skills
Analytical mindset with the ability to monitor performance metrics and recommend optimizations
Self-starter who thrives in a fast-paced, collaborative environment
Bachelor’s degree in Business, Marketing, or related field preferred
Ability to work on-site 5 days a week

Responsibilities

Prospect, pitch, and onboard new SSPs, premium publishers, OEMs, app developers, and other media partners to expand MediaGo’s supply inventory
Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace (PMP) setups
Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with SSPs and publishers
Collaborate with finance and legal to finalize agreements that maximize mutual value
Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth
Align with demand teams to match high-value buyers with premium supply sources
Maintain a structured pipeline of publisher and partner prospects
Accurately forecast integrations, supply growth, and revenue contributions
Monitor industry trends, competitor activity, and emerging opportunities (CTV, in-app, identity solutions)
Provide insights that shape MediaGo’s supply strategy and positioning in the market
Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success
Track and analyze partner performance metrics
Prepare regular reports and share actionable insights with internal stakeholders

Skills

Key technologies and capabilities for this role

Business DevelopmentPartnershipsPublisher AcquisitionSSPsOEMsApp DevelopersCommercial NegotiationsRevenue SharingPrivate MarketplacePMPYield OptimizationMonetization StrategyPipeline ManagementForecastingProgrammatic Advertising

Questions & Answers

Common questions about this position

What is the work location and arrangement for this role?

The position is based in Toronto, ON, with a hybrid work schedule from Monday to Friday.

Is this a full-time employee position or a contract role?

This is a contract role, and no visa sponsorship is available.

What experience and skills are required for this position?

Candidates need 1–3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships, with DSP/SSP exposure preferred, a proven track record in onboarding publishers or SSPs, managing relationships, driving revenue growth, and a strong understanding of programmatic technologies like ad servers and SSPs.

What kind of candidate is MediaGo looking for?

MediaGo seeks a motivated, sales-oriented dealmaker with a proactive, hunter mentality who is eager to learn, thrives on building strong relationships, and has the ability to deliver results by negotiating deals and scaling partnerships.

What salary or compensation does this role offer?

This information is not specified in the job description.

Baidu USA

Culturally tailored search technology provider

About Baidu USA

Baidu's main product is an intelligent, culturally tailored search technology that powers various community-based and vertical search-based products, including web search, Baidu PostBar, Baidu Knows, Baidu Encyclopedia, Maps, Image Search, Video Search, and News Search. Their cutting-edge Box Computing Open Platform provides deep-linked content and applications directly through the search box, demonstrating their commitment to continually innovating to enhance user experience.

3822+XCF, Shang Di Shi Jie, Hai Dian Qu, Bei Jing Shi, China, 100193Headquarters

2000Year Founded

$8,590.8MTotal Funding

EARLY_STAGE_VCCompany Stage

Data & AnalyticsIndustries

10,001+Employees