d) Marketing at Abbott

Wetzlar, Hesse, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Completed degree (Bachelor or Master) in Business, Data Intelligence or comparable education
Good understanding of business requirements to effectively understand Marketing and Sales and prioritize marketing projects and initiatives
Strong understanding of short- and long-term business dynamics in a commercial context
Business Analytics experience required
Experience in product management at national or regional level
Excellent oral and written communication skills

Responsibilities

Market modelling, consolidating bottom-up planning, and developing various business models with the business
Creating business cases and market analyses to support the business
Preparing meaningful presentations for the General Manager and Marketing Director
Trend analysis and segment analyses, especially considering reforms in the German market
Quarterly analysis of franchise market models from sales input to market validation (Marketing and Inek data) and ensuring coherence with business planning and forecasting
Analyzing and interpreting data to identify trends, patterns, and actionable insights together with product managers and business unit leaders
Developing and maintaining databases and data systems aligned with EMEA and required for projects and departmental functions
Coordinating between cross-functional teams to achieve project goals and results
Communicating with stakeholders to ensure alignment and understanding of project goals
Identifying project-related risks and taking accountability for project results

Skills

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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